About the Author
Robert W. Bly became a self-made millionaire without selling, marketing, or going to prospect meetings-ever. He achieved this by positioning himself as a recognized authority in a small niche field: direct mail copywriting. He is the author of 50 books, many of which are on marketing, direct mail, writing, and communication, and has taught marketing and writing at New York University.

FROM THE PUBLISHER

How to Become a Recognized Authority in Your Field-In 60 Days or Less! There are dozens of books on public relations, self promotion, and publicity￯﾿ﾽbut no books that focus on positioning an individual as the recognized authority in his or her field.

The author is a living example of someone who has become a recognized expert in his field through the very advice he covers in this book.

Leading the Pack uses both the author's personal experiences in becoming an expert in his field as well as examples of well-known figures who have obtained "leader" status. Leading the Pack is the first book to show the average practitioner in any field how, through a deliberate plan of self-promotion, they too can quickly elevate themselves to expert status-and become the preferred source of advice and service in their market, and eliminate the need to make cold calls and do the selling ordinary vendors do. The book is based on both the author's personal experience in becoming the recognized leader in his niche (direct marketing) as well as case histories of others who have established "leader" status using the methods outlined in the book. Examples include Robert C. Parker (desktop publishing), Tony Robbins (peak performance), Jakob Neilsen (Web usability), Seth Godin (permission marketing), Peter Drucker (management), and Martha Stewart (entertaining at home).

SYNOPSIS

What do Tom Peters, Alan Dershowitz, and Dr. Ruth Westheimer have in common? They're all recognized as leading authorities in their respective fields. Because of their status, they enjoy greater visibility and success than their peers.

They achieved this status not only because they're good at what they do, but because they're outstanding at selling and marketing what they do.