FROM THE PUBLISHER

Winning is destined to become the bible of business for generations to come. It clearly and succinctly lays out the answers to the most difficult, important questions people face both on and off the job. Welch's objective is to speak to people at every level of the organization, in companies large and small. His audience is everyone from line workers to college students and MBAs, from project managers to senior executives. He describes his core business principles and devotes most of Winning to the real "stuff" of work--how to lead, hire, get ahead, even write a budget. Welch's optimistic, no excuses, get-it-done mind set is riveting. His goal is to help anyone and everyone who has a passion for success.

FROM THE CRITICS

USA Today

"Welch dispense the sharp-edged business acumen...He is giving back what he learned, and not just to fellow CEO's. He is able to write a book that might just reach the rest of us."

Newsweek

"..smart, practical and not afraid to address tough subjects"

The Wall Street Journal

"The right stuff -- Mr. Welch offers knowing descriptions of dilemmas and problems that are all too common in American business life, and he proposes a few ideas for solving them.."

BusinessWeek

"...candid and accessible...insights and wisdom to share."

WHAT PEOPLE ARE SAYING

Bill Gates

"A candid and comprehensive look at how to succeed in business-for everyone from college graduates to CEOs." — chairman, Microsoft Corporation

Tom Brokaw

"Reading Jack Welch's plain-language, high-energy book Winning is like getting the playbook of the Super Bowl champions before the game. It's a big head start on how to master the corporate game from the entry level to the corporate suites. He is the master." — former anchor and managing editor, NBC Nightly News

Warren E. Buffett

"When you talk with Jack about management, his energy and passion fill the room. You get a similar experience with this book-the same qualities jump at you from every page." — chairman, Berkshire Hathaway

Rudy Guilliani