Book Description
An advertising hall-of-famer and business legend reveals the secrets of his success
Best known for conceiving the idea of outdoor advertising, Karl Eller embodies the spirit of American entrepreneurship at its finest. Integrity Is All You've Got is the chronicle of a singular life in business and all its "chills, thrills, deals, risks, gambles, crash landings, and miraculous recoveries." Readers get: A first behind-the-scenes look at the life of a business legend Powerful lessons that managers and entrepreneurs can apply Eller's guiding principles for racking up successes and recovering from "crash landings" that center on the critical importance of integrity
About the Author
Karl Eller (Tucson, AZ) is chairman and CEO of The Eller Company. Over the course of his more than 50 years in business, he founded several highly successful businesses and served as president and CEO of Columbia Pictures Communications and the chairman and CEO of Clear Channel Outdoor. An alumnus of the University of Arizona as well as a philanthropist, the Eller College of Management is named after him. He was recently inducted into the Advertising Hall of Fame.
Integrity Is All You've Got FROM THE PUBLISHER
This books chronicles all the "chills, thrills, risks, gambles, crash landings, and miraculous recoveries" of a singular life in business. In a narrative spiced with quotes from such far-flung sources as George Washington and Henry Ford, Woody Allen and Burma Shave, Eller traces his rise from award-winning paperboy during the Great Depression to CEO and Chairman of Clear Channel Outdoor, the $1.8 billion advertising giant, and beyond.
Art & Photography
Book Info
