Jeff Taylor, Founder and CEO, Monster.com
"...a primary weapon in the e-business frontier. Do not let your competitors read this book. Buy every copy..."

Ralph Oliva, Exec. Dir., Institute for the Study of Business Markets, Professor of Marketing, Pennsylvania State University
"These leading thinkers have written a brilliant and comprehensive framework for thinking through, planning, and managing e-business."

John Quelch, Dean, London Business School
"This book is destined to become the standard new economy text."

Russ Winer, J. Gary Shansby Professor of Marketing Strategy, University of California at Berkeley
"e-Commerce does the best job making both an intellectual and practical contribution to electronic commerce understanding"

Kastori Rangan, Eliot I. Snider and Family Professor of Business Administration, Harvard Business School
"...filled with cases,viewpoints,and thought bytes that engage readers in a sophisticated debate regarding the Internet economy."

Book Description
Once every decade a book comes along that becomes the standard in a field of study, the indispensable reference that every thoughtful practitioner must have on the shelf. Like Samuelson in Economics, Drucker in Management, and Porter in Strategy, Rayport and Jaworski have written what leaders in the New Economy are calling the standard in e-commerce strategy formulation. e-Commerce presents managers and strategists with road-tested frameworks for competing in the New Economy. This presentation is organized to facilitate the decision-making process for formulating e-commerce enterprise strategy. The text progresses from framing market opportunities to a discussion of New Economy business models, customer interfaces, and communication and branding issues through to implementation, evaluation, and valuation of the online enterprise. The textbook and companion casebook, E-Commerce and Cases in E-Commerce, are the first volumes produced for the McGraw-Hill/MarketspaceU learning series on e-commerce. McGraw-Hill/MarketspaceU have formed an alliance to develop and deliver exceptional higher education teaching materials on the latest business practices and theories by leading thinkers in the field of e-commerce. McGraw-Hill/MarketspaceU aim to equip present and future executives, managers, and strategists in becoming successful creators of value in the new economy. To accomplish this goal the alliance offers a multi-media suite of cutting-edge tools to help navigate the world of e-commerce. These tools include E-Commerce and Cases in E-Commerce, MarketspaceU.com, the McGraw-Hill Online Learning Center (OLC), and the McGraw-Hill E-Business Power Web. MarketspaceU is part of Marketspace, a Monitor Group company. Monitor Group is a family of professional services firms linked by shared ownership, management philosophy and assets. Monitor’s roots can be traced back to the Harvard Business School – where a number of its founders studied and taught in the 1980s. Marketspace was founded in 1998. Jeffrey Rayport and Bernie Jaworski (two of its founders) are the principal authors of the first books produced by the McGraw-Hill/MarketspaceU alliance. e-Commerce has already received early critical acclaim from academic and Internet business leaders: “Rayport and Jaworski have defined the ‘space’. e-Commerce is a primary weapon in the e-business frontier. Do not let your competitors read this book--buy every copy…” Jeff Taylor, Founder and CEO, Monster.com “Finally someone has put it all together! These leading thinkers have put in one place a brilliant and comprehensive framework for thinking through, planning, teaching and managing e-Business. And – beyond that – this book is a portal to a stream of the most complete set of online, video, and other resources for e-Business learning to date. Great insights. Powerful tools.” Ralph Oliva, Executive Director of the Institute for the Study of Business Markets and Professor of Marketing, Pennsylvania State University “e-Commerce is the first textbook to show how firms gain competitive advantage in the New Economy. The authors introduce a number of new and innovative concepts, frameworks, and tools that benefit both students and managers. This book is destined to become the standard New Economy text in leading MBA programs.” John Quelch, Dean, London Business School “This is a wonderfully designed pedagogical device. The chapters build foundationally, so as to empower the student to deal with unique New Economy concepts, like the DCF approach to valuation etc., towards the end. The chapters are filled with case vignettes, viewpoints, and thought bytes that draws the self-selected reader in, and engages them in a sophisticated debate regarding the Internet economy. The highlight of the book, for me, was the way linkages were provided to existing management concepts. Thus the reader is not left wondering what the connection to the old paradigm is, in fact the reader gets a working dose of those ideas in the book chapters. This makes the book a stand-alone, comprehensive text with a cutting-edge tone and content.” Kastori Rangan, Eliot I. Snider and Family Professor of Business Administration Harvard Business School

Book Info
Textbook and collection of educational materials designed to educate readers about the 'New Economy,' in which e-commerce is key. The suite of tools for use with the instructional material in the text is located on the companion Web site, which boasts more than 40 case studies, access to full-length articles and quizzing assessment, and other features.

From the Publisher
"Once a decade a textbook comes along that becomes the standard teaching tool in a field of study, identified as the indispensable text that most scholars use and the reference that every thoughtful practitioner must have on the shelf. Like Samuelson in Economics, Drucker in Management, and Porter in Strategy, with e-Commerce and Cases in e-Commerce, Rayport and Jaworski have written what leaders in the new economy are calling the gold standard in e-commerce strategy formulation."--J.P. Lenney,President of McGraw-Hill/Irwin Publishing, a unit of McGraw-Hill Education

From the Author
"Teaching about the Internet economy requires a sophisticated educational resource that can keep up with the rapid pace of change. With McGraw-Hill's continuing drive to explore online solutions, e-Commerce is able to deliver exceptional higher educational teaching materials on the latest business practices and theories in an integrated offline-online program."--Bernard J. Jaworski,co-author and founder / chief idea officer of Marketspace, a Monitor Group company.

About the Author
Co-Authors: Jeffrey F. Rayport, co-founder and CEO of Marketspace, a Monitor Group company, is regarded as one of the most influential thinkers in the field of e-commerce. He launched the first e-commerce strategy course at the Harvard Business School almost six years ago and to date has written nearly 100 cases on e-commerce. His second-year elective course on this subject consistently enrolled nearly half of the Harvard Business School class of 800 students. From 1997-1999, he was voted "best professor" at the Harvard Business School by the student body, and he was the first Business School professor to receive this award three years in a row. Rayport's research has focused on marketing strategies for business and has involved a wide array of high-tech and service firms, industry associations, and professional practices. In addition to HBS case studies, he has written numerous articles on new economy topics that have appeared in industry and popular business publications. He earned an A.B. from Harvard College, an M.Phil. in International Relations at the University of Cambridge (UK) and an A.M. in the History of American Civilization and a Ph.D. in Business History at Harvard University. His doctoral research examined diversification strategies among regional Bell operating companies after the breakup of AT&T. Bernard J. Jaworski is a co-founder and chief idea officer of Marketspace. He has been the Jeanne and David Tappen Marketing Fellow and a tenured full professor of marketing at the University of Southern California. He previously served on the faculty at the University of Arizona and was a visiting professor at the Harvard Business School. In 1997, he received The Golden Apple Award as the teacher of the year at USC. Dr. Jaworski is one of a few two-time winners of the prestigious Alpha Kappa Psi award for the best marketing practice article published in The Journal of Marketing. He currently serves on the review board of The Journal of Marketing, The Journal of Marketing Research, The Journal of Business-to-Business Marketing, The Asian Journal of Marketing and other publications.

FROM THE PUBLISHER