From the Back Cover

"It's hard to believe that all the key ingredients about franchising can be packedinto one book, but that's what Steve Spinelli, Sue Birley and Bob Rosenberg havedone withFranchising: Pathway to Wealth Creation. From the idea stage to thesophisticated world of IPOs, it's all carefully laid out in fine detail. This is an essentialcollection of valuable information that is long overdue."

—Don DeBolt, President, International Franchise Association

"A lot of books talk about getting rich. This book takes an analytical approach towealth creation. It uses analysis and quantification in articulating how value iscreated by the franchisor and the franchisee. There's no buying a job here. Spinelli,Birley and Rosenberg take you through the process of examination, execution anddelivery that is sophisticated and, based on my experience, right on target."

—Harry D. Loyle, President and CEO, MotoPhoto®

"By using actual examples from well-known companies, this book is certain tobecome one that everyone involved in franchising, or contemplating it, will want toown. A fascinating and extremely useful mix of theory and reality, this book tells itthe way it is, for franchisors, franchisees and entrepreneurs."

—Steve Siegel, COO and CFO, KaBloom Ltd. and Immediate Past Chairof the International Franchise Association

"Franchisingnails it like nothing we've seen before. Spinelli, Birley and Rosenbergnot only perform a fascinating dissection of the nature of franchising, but they bringcolor to an underlying story of successful small business growth in America.Franchisingshould be in the hands of all of us in the business, as well as thoseconsidering the plunge!"

—Clifford Hudson, Chairman and CEO, Sonic, America's Drive-In

Franchising: Pathway to Wealth Creation

Stephen Spinelli, Jr.Robert M. RosenbergSue Birley

Franchising isn't just true entrepreneurship; it offers a unique route to rapid, large-scale wealth creation. Over 1,000,000 potential entrepreneurs investigate franchising every year, but this enormous business opportunity remains hugely misunderstood. Now, a truly extraordinary authoring team delivers realistic, start-to-finish guidance for franchisees and franchisors alike.

This book brings together the insights of the entrepreneur who built the world's largest system of Jiffy Lube franchises, the CEO who grew Dunkin' Donuts from 300 units to over 3,000, and the franchising expert and former director of the world's #1 bank lender to franchisees.

Drawing on their immense personal experience, the authors provide detailed analytical tools for assessing any franchise opportunity, then illuminate every aspect of the business from both franchisor and franchisee perspectives.

They cover franchise relationship models and service/product delivery systems; financial and transaction analysis; legal issues; dynamics of the franchise relationship; going international; distributorships; licensing; and even cashing out. Why franchising offers immense wealth creation potential Assessing the possibilities--for both franchisors and franchisees Exploiting the franchising opportunity Proven analytical tools and a real plan for action Building and evaluating the service/product delivery system The real nuts and bolts: offerings, markets, real estate, control, marketing, and more Building better franchisor/franchisee relationships The dynamics of the franchise relationship Franchising and the law What both parties need to know Cashing out The "harvest" strategy--from insider's who've been there

Exploit franchising for maximum wealth creation! The definitive insider's guide for franchisors, franchisees, and investors By experts who've made fortunes in franchising at Jiffy Lube and Dunkin' Donuts Demystifies franchising with detailed case studies and examples Covers the entire business lifecycle, from identifying opportunities to cashing out Crucial insights for building--and evaluating--product/service delivery systems

No other book brings together an author team with this much practical insider's expertise on using franchising to generate wealth. Sum Stephen Spinelli, Jr., who helped build the world's largest system of Jiffy Lube franchisesSum Robert M. Rosenberg, who grew Dunkin' Donuts from 300 units to over 3,000Sum Sue Birley, former director at the world's #1 franchisee bank lender

This is franchising from the inside. Franchising done right. Franchising as true entrepreneurship--for people ready to think big, work hard, and generate real wealth.


About the Author

Stephen Spinelli, Jr. co-founded Jiffy Lube International, the franchise that revolutionized automotive quick service. He then purchased two Jiffy Lube franchises and grew to become Jiffy Lube's largest franchisee, with 47 stores that posted 39 consecutive profitable quarters. He later served as national leader, founder, chairman, and CEO of America Oil Change Corporation. At Babson College, he currently serves as Assistant Professor in Entrepreneurial Studies, Chairman of the Entrepreneurship Division, and Director of both the Arthur M. Blank Center for Entrepreneurship and the Franchise Institute.

Robert M. Rosenberg, CEO of Dunkin' Donuts for 35 years, led the firm's growth from 300 units to over 3,000. He currently serves on the Board of Directors of Sonic, America's Drive-In. He is a member of the International Franchise Association's Hall of Fame.

Sue Birley is an acclaimed scholar of entrepreneurship and a former director at National Westminster Bank, the world's largest franchise lender. With Stephen Spinelli, Jr., she co-authored Franchising Your Way to Riches: An Analysis of Value Creation in Public Franchisors.

FROM THE PUBLISHER

Drawing on their immense personal experience, the authors provide detailed analytical tools for assessing any franchise opportunity, then illuminate every aspect of the business from both franchisor and franchisee perspectives.

SYNOPSIS

Franchising isn't just true entrepreneurship; it offers a unique route to rapid, large-scale wealth creation. Over 1,000,000 potential entrepreneurs investigate franchising every year, but this enormous business opportunity remains hugely misunderstood. Now, a truly extraordinary authoring team delivers realistic, start-to-finish guidance for franchisees and franchisors alike.

This book brings together the insights of the entrepreneur who built the world's largest system of Jiffy Lube franchises, the CEO who grew Dunkin' Donuts from 300 units to over 3,000, and the franchising expert and former director of the world's #1 bank lender to franchisees. Drawing on their immense personal experience, the authors provide detailed analytical tools for assessing any franchise opportunity, then illuminate every aspect of the business from both franchisor and franchisee perspectives.

They cover franchise relationship models and service/product delivery systems; financial and transaction analysis; legal issues; dynamics of the franchise relationship; going international; distributorships; licensing; and even cashing out.
Why franchising offers immense wealth creation potential Assessing the possibilities--for both franchisors and franchisees Exploiting the franchising opportunity Proven analytical tools and a real plan for action Building and evaluating the service/product delivery system The real nuts and bolts: offerings, markets, real estate, control, marketing, and more Building better franchisor/franchisee relationships The dynamics of the franchise relationship Franchising and the law What both parties need to know Cashing out The "harvest" strategy--from insider's who've been there Exploit franchising for maximum wealth creation! The definitive insider's guide for franchisors, franchisees, and investors By experts who've made fortunes in franchising at Jiffy Lube and Dunkin' Donuts Demystifies franchising with detailed case studies and examples Covers the entire business lifecycle, from identifying opportunities to cashing out Crucial insights for building--and evaluating--product/servicedelivery systems

No other book brings together an author team with this much practical insider's expertise on using franchising to generate wealth. Sum Stephen Spinelli, Jr., who helped build the world's largest system of Jiffy Lube franchisesSum Robert M. Rosenberg, who grew Dunkin' Donuts from 300 units to over 3,000Sum Sue Birley, former director at the world's #1 franchisee bank lender

This is franchising from the inside. Franchising done right. Franchising as true entrepreneurship--for people ready to think big, work hard, and generate real wealth.

FROM THE CRITICS

Don DeBolt - President, International Franchise Association

It's hard to believe that all the key ingredients about franchising can be packed into one book, but that's what Steve Spinelli, Sue Birley and Bob Rosenberg have done with Franchising: Pathway to Wealth Creation. From the idea stage to the sophisticated world of IPOs, it's all carefully laid out in fine detail. This is an essential collection of valuable information that is long overdue.

Harry D. Loyle - President and CEO, MotoPhoto

A lot of books talk about getting rich. This book takes an analytical approach to wealth creation. It uses analysis and quantification in articulating how value is created by the franchisor and the franchisee. There's no buying a job here. Spinelli, Birley and Rosenberg take you through the process of examination, execution and delivery that is sophisticated and, based on my experience, right on target.

Steve Siegel - COO and CFO, KaBloom Ltd. and Immediate Past Chairof the International Franchise Association