From Book News, Inc.
This text for undergraduate and MBA students introduces management information systems. After foundation chapters, Part II explains technical aspects of information systems. Part III focuses on the process of redesigning organizations using information systems, Part IV describes the role of information systems in decision making, and Part V examines information security and ethical and social issues. This seventh edition expands material on the Internet and electronic commerce. There are also more hands-on learning projects and more problem-solving exercises. Kenneth Laudon teaches information systems at New York University. Jane Laudon is a management consultant in information systems.Copyright © 2004 Book News, Inc., Portland, OR


Book Description
Information systems knowledge is essential for creating competitive firms, managing global corporations, and providing useful products and services to customers. This book introduces management information systems that readers will find vital to their professional success. Emphasizes the digital integration of the firm through enterprise applications (management of the supply chain, customer relationships, enterprise systems, and knowledge). Offers vivid examples, engaging and interactive exercises, and the most up-to-date information to illustrate the impact of information technology on business. Highlights new applications and technologies to digitally enable business processes for electronic business and electronic commerce—i.e., what will improve firms' relationships with customers and create additional value. Provides new Running Case on Laudon Web site and accompanying CD-ROM; examines a fictitious company called Dirt Bikes USA, with each text chapter containing a project requiring readers to use application software, Web tools, or analytical skills to solve a problem the company has encountered. An indispensable reference for managers and executives who wish to integrate or update MIS in their organizations.


Book Info
Provides an introduction to management information systems for undergraduate and MBA students. Explores today's leading-edge topics including electronic commerce, electronic business, intranets and extranets, and other information technologies. DLC: Management information systems.


From the Back Cover
Information systems knowledge is essential for creating competitive firms, managing global corporations, and providing useful products and services to customers. This book introduces management information systems that readers will find vital to their professional success. Emphasizes the digital integration of the firm through enterprise applications (management of the supply chain, customer relationships, enterprise systems, and knowledge). Offers vivid examples, engaging and interactive exercises, and the most up-to-date information to illustrate the impact of information technology on business. Highlights new applications and technologies to digitally enable business processes for electronic business and electronic commerce—i.e., what will improve firms' relationships with customers and create additional value. Provides new Running Case on Laudon Web site and accompanying CD-ROM; examines a fictitious company called Dirt Bikes USA, with each text chapter containing a project requiring readers to use application software, Web tools, or analytical skills to solve a problem the company has encountered. An indispensable reference for managers and executives who wish to integrate or update MIS in their organizations.

FROM THE PUBLISHER

Information systems knowledge is essential for creating competitive firms, managing global corporations, and providing useful products and services to customers. This book introduces management information systems that readers will find vital to their professional success.Emphasizes the digital integration of the firm through enterprise applications (management of the supply chain, customer relationships, enterprise systems, and knowledge). Offers vivid examples, engaging and interactive exercises, and the most up-to-date information to illustrate the impact of information technology on business. Highlights new applications and technologies to digitally enable business processes for electronic business and electronic commerce—i.e., what will improve firms' relationships with customers and create additional value. An indispensable reference for managers and executives who wish to integrate or update MIS in their organizations.

FROM THE CRITICS

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