From Book News, Inc.
A comprehensive textbook that presents and explains concepts and theories that are useful in understanding the strategic management process; critically analyzes studies in the field of strategy; describes the people who manage strategically; and suggests a model of strategic management. The focus is on the business corporation. This revised and updated edition also adds a new chapter on strategic issues in managing technology and innovation. Annotation copyright Book News, Inc. Portland, Or.
Book Description
This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this field—from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. KEY TOPICS 43 timely and well-researched corporate cases examine real companies at all stages of development. For directors of strategic planning, competitive intelligence analysts, and strategic planners.
Book Info
Provides an engaging look at traditional and new strategic management topics to help readers develop an understanding of the wide range of theories and research available in the area of strategy. Softcover.
From the Back Cover
This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this field—from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. 43 timely and well-researched corporate cases examine real companies at all stages of development. For directors of strategic planning, competitive intelligence analysts, and strategic planners.
Strategic Management and Business Policy FROM THE PUBLISHER
This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this field—from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. 43 timely and well-researched corporate cases examine real companies at all stages of development. For directors of strategic planning, competitive intelligence analysts, and strategic planners.
SYNOPSIS
The first edition of this standard text saw light of day in 1981; 21 years later, it has emerged in its eighth edition. Coverage includes basic concepts; corporate governance and social responsibility; environmental scanning, and industry and organizational analysis; and strategy formulation, implementation, and control. Thirty-five case studies occupy about half the book. One can only hope that an Enron case study will enhance the ninth edition. Wheelen is affiliated with the U. of South Florida; Hunger, with Iowa State U. Annotation c. Book News, Inc., Portland, OR (booknews.com)
FROM THE CRITICS
Booknews
New edition of a text on traditional and new strategic management topics. Wheelen (Trinity College) and Hunger (Iowa State U.) present 14 chapters and 32 case studies that focus on developing an understanding of strategic management concepts, research, and theories; a framework of analysis for identifying central issues and courses of action in complex cases; conceptual skills; the emerging global economy and its potential impact on business activities; the role of corporate governance in strategic management; application of previously learned concepts; research capabilities for gathering key data; present and future environments in which corporations must function; and analytical and decision-making skills for dealing with complex problems in an ethical manner. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Art & Photography
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