From Library Journal
Williams teaches electronic typography and has written some excellent books on digital design (e.g., The Non-Designer's Design Book, Peachpit, 1994). Anyone who has misplaced a font they just downloaded from a web site or who has witnessed the horrific use of type on many personal web sites knows how badly these books are needed. Clear explanations and good illustrations are the hallmarks of both volumes. There is little overlap, since one deals with managing the electronic fonts and the other with the uses of type. These gems are recommended for most collections.Copyright 1998 Reed Business Information, Inc.
Book Description
This latest addition to Robin Williams' Non-Designers line of books not only defines the principles governing type but explains the logic behind them so readers can understand and see what looks best and why. Armed with this knowledge, and putting into practice the secrets Robin reveals for making type readable and artistic, readers can then go on to create beautiful, sophisticated, professional-looking pages on their computers for output as hard copy or for use on Web pages. Each short chapter explores a different type secret including use of evocative typography, tailoring typeface to project, working with spacing, punctuation marks, special characters, fonts, justification, and much more. It is written in the lively, engaging style that has made Williams one of the most popular computer authors today. And it uses numerous examples to illustrate the subtle details that make the difference between good and sophisticated use of type. The non-platform specific, non-software specific approach to the book makes this a must-have for any designer's bookshelf - from type novices to more experienced graphic designers and typesetters. Please note! If you've read Beyond the Mac is not a typewriter then you don't need this book. This book is almost exactly the same as Beyond the Mac is not a typewriter.
Book Info
Presents the principles of governing type while explaining the logic behind the principles so you can understand what looks best & why. Integrates both Macintosh & Windows typographic information. Paper.
From the Back Cover
This latest addition to Robin Williams' Non-Designers line of books not only defines the principles governing type but explains the logic behind them so readers can understand and see what looks best and why. Armed with this knowledge, and putting into practice the secrets Robin reveals for making type readable and artistic, readers can then go on to create beautiful, sophisticated, professional-looking pages on their computers for output as hard copy or for use on Web pages. Each short chapter explores a different type secret including use of evocative typography, tailoring typeface to project, working with spacing, punctuation marks, special characters, fonts, justification, and much more. It is written in the lively, engaging style that has made Williams one of the most popular computer authors today. And it uses numerous examples to illustrate the subtle details that make the difference between good and sophisticated use of type. The non-platform specific, non-software specific approach to the book makes this a must-have for any designer's bookshelf - from type novices to more experienced graphic designers and typesetters. Please note! If you've read Beyond the Mac is not a typewriter then you don't need this book. This book is almost exactly the same as Beyond the Mac is not a typewriter.
About the Author
Robin Williams is a fourth-generation Californian on both sides, born in Berkeley and raised in the Bay Area. She lived in Sonoma County for 15 years, then in 1993, she packed up her kids, the dog, and two cats and moved to New Mexico.
The Non-Designer's Type Book
FROM OUR EDITORS
Fatbrain Review Most experienced designers agree: though HTML offers unlimited opportunities to present information, it is a lousy place to learn design techniques, and all too often publishers let HTML limitations dictate pages that are ugly, boring and difficult to use. Don't be boxed in by HTML -- set your creativity free by learning basic design principles to use in creating innovative Web pages. This is the book recommended to teach even the visually-impaired the basics of layout and design, and it's drawn rave reviews from the Webmasters who frequent Web publishing newsgroups. One reader said "Most Web page design books just teach you various tricks and never teach you how to think and see. Robin's book talks about the basic principles which are equally applicable in We! b pages." Learn how to organize information effectively, the best typefaces to drive home your page's message, which colors and backgrounds are best for your needs and other basics of design, invaluable background for anyone hoping to create distinctive pages on the Web. If your design eye could use some refining, The Non-Designer's Design Book is the book you need.
ANNOTATION
Most experienced designers agree: though HTML offers unlimited opportunities to present information, it is a lousy place to learn design techniques, and all too often publishers let HTML limitations dictate pages that are ugly, boring and difficult to use. Don't be boxed in by HTML -- set your creativity free by learning basic design principles to use in creating innovative Web pages. This is the book recommended to teach even the visually-impaired the basics of layout and design, and it's drawn rave reviews from the Webmasters who frequent Web publishing newsgroups. One reader said "Most Web page design books just teach you various tricks and never teach you how to think and see. Robin's book talks about the basic principles which are equally applicable in We! b pages." Learn how to organize information effectively, the best typefaces to drive home your page's message, which colors and backgrounds are best for your needs and other basics of design, invaluable background for anyone hoping to create distinctive pages on the Web. If your design eye could use some refining, The Non-Designer's Design Book is the book you need.
FROM THE PUBLISHER
Robin Williams takes desktop publishers on a tour of the principles governing type. Along the way she explains the logic behind the principles so you can understand what looks best and why. It doesn't matter what kind of computer you use or what software you use - Robin integrates both Macintosh and Windows typographic information in this book, which makes it a must-have for anyone's book shelf - from type novices to experienced graphic designers and typesetters.
FROM THE CRITICS
Library Journal
Williams teaches electronic typography and has written some excellent books on digital design (e.g., The Non-Designer's Design Book, Peachpit, 1994). Anyone who has misplaced a font they just downloaded from a web site or who has witnessed the horrific use of type on many personal web sites knows how badly these books are needed. Clear explanations and good illustrations are the hallmarks of both volumes. There is little overlap, since one deals with managing the electronic fonts and the other with the uses of type. These gems are recommended for most collections.
Booknews
Williams aims to empower desktop publishers and Web page creators with the principles governing sophisticated typography on either Macintosh or Windows platforms. Examples and tips galore train the eyes to appreciate the finer types. Parts of this book were originally published as . Annotation c. by Book News, Inc., Portland, Or.
WHAT PEOPLE ARE SAYING
" The Non-Designer's Type Book is an essential reference for all serious desktop publishers wanting to produce professional books, publicity releases, order forms, and other publishing related documents."--The Midwest Book Review — James A. Cox
Art & Photography
Book Info
