Review
"Producing Animation gives a fabulous producer's overview of the animation process." - Pamela Kleibrink Thompson, TheScratchPost.com

"Producing Animation is an invaluable resource for students, executives, artists, and live action producers who may dream about producing an animated project. From preparing a pitch through final release print, everything you need to know about producing animation is discussed. Reading it is almost as if you had a mentor to guide you through the complex and often frustrating process of producing animation. If you are planning a project, this is an item that should be added to your budget and it is likely that you will be able to save many multiples of its cost in no time." - Pamela Kleibrink Thompson, TheScratchPost.com

"This is a bridge book between the fiscal and creative forces of animation. It is concisely written in a readable and logical start to finish fashion. It is a solid reference text for anyone interested in producing animation." - TAISzine

"For those interested in changing positions within the industry, there are synopses of every role in animation. For newcomers to animation, Producing Animation is invaluable...It ought to be required reading in animation schools for students and teachers, to show how much there is to learn and is needed to do to bring out the best in animation." - TAISzine

"It was fantastic... truly a path cutting, edge of the envelope publication for the industry. Well written, informative, painfully accurate and incredibly well presented with brilliant graphs, tables, examples, etc etc. The industry has been begging (or too stupid to beg) for such a book." - Robert Taylor is a Digital Effects & Computer Animation Artist & Consultant

While there's a useful library of books covering the tools, techniques and aesthetics of animation, until now there's been scant coverage of the highly refined skill sets needed to produce animation. And yet nothing great gets made without a great producer -- someone grounded in every facet of the creative process and capable of handling dozens of control points (and avoiding dozens more crisis points.) This up-to-date volume provides A to Z counsel about putting together a medium to large scale TV series or feature projects, with focus on cel and CGI animation genres. The writing is colloquial and peppered with authentic examples drawn from the adventures and misadventures of two experienced practitioners. There are hugely valuable tips for the smaller scale, independent writer/producer/animator who wants to develop his or her production chops. - Kit Laybourne, Head of Animation at Oxygen Media and author, The Animation Book.

"Producing an animated film is a mind boggling confluence of art, business, frustration, and elation. This book is a veritable treasure of information and inspiration on one of the toughest, most rewarding jobs in the film industry."
-Don Hahn, Producer (Beauty and the Beast, The Lion King, Atlantis: The Lost Empire)

"Producing Animation is an indispensable book for anyone working or thinking of working in animation. Covering features, direct-to-video and television--so few (producers) have experience in all mediums, it provides comprehensive information on the nuts and bolts of the business."
-Bonnie Arnold, Producer (Tarzan, Toy Story)


Review
"Producing Animation gives a fabulous producer's overview of the animation process." - Pamela Kleibrink Thompson, TheScratchPost.com

"Producing Animation is an invaluable resource for students, executives, artists, and live action producers who may dream about producing an animated project. From preparing a pitch through final release print, everything you need to know about producing animation is discussed. Reading it is almost as if you had a mentor to guide you through the complex and often frustrating process of producing animation. If you are planning a project, this is an item that should be added to your budget and it is likely that you will be able to save many multiples of its cost in no time." - Pamela Kleibrink Thompson, TheScratchPost.com

"This is a bridge book between the fiscal and creative forces of animation. It is concisely written in a readable and logical start to finish fashion. It is a solid reference text for anyone interested in producing animation." - TAISzine

"For those interested in changing positions within the industry, there are synopses of every role in animation. For newcomers to animation, Producing Animation is invaluable...It ought to be required reading in animation schools for students and teachers, to show how much there is to learn and is needed to do to bring out the best in animation." - TAISzine

"It was fantastic... truly a path cutting, edge of the envelope publication for the industry. Well written, informative, painfully accurate and incredibly well presented with brilliant graphs, tables, examples, etc etc. The industry has been begging (or too stupid to beg) for such a book." - Robert Taylor is a Digital Effects & Computer Animation Artist & Consultant

While there's a useful library of books covering the tools, techniques and aesthetics of animation, until now there's been scant coverage of the highly refined skill sets needed to produce animation. And yet nothing great gets made without a great producer -- someone grounded in every facet of the creative process and capable of handling dozens of control points (and avoiding dozens more crisis points.) This up-to-date volume provides A to Z counsel about putting together a medium to large scale TV series or feature projects, with focus on cel and CGI animation genres. The writing is colloquial and peppered with authentic examples drawn from the adventures and misadventures of two experienced practitioners. There are hugely valuable tips for the smaller scale, independent writer/producer/animator who wants to develop his or her production chops. - Kit Laybourne, Head of Animation at Oxygen Media and author, The Animation Book.

"Producing an animated film is a mind boggling confluence of art, business, frustration, and elation. This book is a veritable treasure of information and inspiration on one of the toughest, most rewarding jobs in the film industry."
-Don Hahn, Producer (Beauty and the Beast, The Lion King, Atlantis: The Lost Empire)

"Producing Animation is an indispensable book for anyone working or thinking of working in animation. Covering features, direct-to-video and television--so few (producers) have experience in all mediums, it provides comprehensive information on the nuts and bolts of the business."
-Bonnie Arnold, Producer (Tarzan, Toy Story)


Book Description
Drawing heavily from the authors' twenty years of combined experience, Producing Animation offers a clear overview of this exciting industry and a comprehensive guide to the process of developing a project from conception to final delivery. Written from the perspective of a producer, this book offers the foundation of how a project is created in addition to describing the role of the producer at each phase. Answers are provided to many of the most commonly asked questions about animation ranging from how to enter the business to the average cost and schedule for a prime-time animated series.



Producing Animation has the first-of-its-kind comprehensive chart of accounts for animation, named the Animation Budget Builder, which can be individually tailored for each project. Visit www.MovieMagicProducer.com for more details. Students, aspiring producers, investors, television and
studio executives, artists, film line producers wishing to branch into animation, and legal advisors will find this an invaluable tool. The chapters specifically geared to the pre-production, production and postproduction processes offer animation producers a wealth of practical advice. Numerous illustrations outline the different steps of production. Forms the authors have devised to help streamline the process are also included.

Observations from a wide range of industry professionals such as; studio heads, creators, directors, producers, writers and members of the production crew, give the reader insight into what it takes to be successful in this business. The authors' personal anecdotes at key process checkpoints relay firsthand experience, illustrating some of the pitfalls a producer must learn to circumvent. Detailed information on preparing a thorough production plan including the budget, schedule, and crew plan can also be found in this book.

Complete guide to identifying, pitching, selling, developing,and producing an animated show
Provides comprehensive information on production planning, budgeting, scheduling and tracking your project
Includes a detailed description and flow charts of the production process for traditional (2D) and 3D CGI


From the Publisher
Producing Animation has the first-of-its-kind comprehensive chart of accounts for animation, named the Animation Budget Builder, which can be individually tailored for each project. Students, aspiring producers, investors, television and studio executives, artists, film line producers wishing to branch into animation, and legal advisors will find this an invaluable tool. The chapters specifically geared to the pre-production, production and postproduction processes offer animation producers a wealth of practical advice. Numerous illustrations outline the different steps of production. Forms the authors have devised to help streamline the process are also included.


About the Author
Catherine Winder is an animation executive, producer, and consultant based in Los Angeles. She is presently overseeing 2D and 3D animated feature film production for Fox. Previously she set up and ran HBO Animation, producing the critically acclaimed Spawn. She also produced Aeon Flux for MTV. As Senior Director of Production for Hanna-Barbera Cartoons, she played an integral role in getting the ground-breaking shorts program What a Cartoon? up and running. Zahra Dowlatabadi is an animation producer and consultant based in Los Angeles. Her production credits include; Warner Bros.' Quest for Camelot, Universal's Land Before Time Sequels II, III, & IV and 20th Century Fox's Once Upon a Forest. She received an Annie Award in 1996 for her work on Land Before Time IV.

ANNOTATION

Audience: Animation line producers, investors, attorneys, tv and studio executives, film line producers wishing to branch into animation, students.

FROM THE PUBLISHER

Drawing heavily from the authors' twenty years of combined experience, Producing Animation offers a clear overview of this exciting industry and a comprehensive guide to the process of developing a project from conception to final delivery. Written from the perspective of a producer, this book offers the foundation of how a project is created in addition to describing the role of the producer at each phase. Answers are provided to many of the most commonly asked questions about animation ranging from how to enter the business to the average cost and schedule for a prime-time animated series.



Producing Animation has the first-of-its-kind comprehensive chart of accounts for animation, named the Animation Budget Builder, which can be individually tailored for each project. Students, aspiring producers, investors, television and
studio executives, artists, film line producers wishing to branch into animation, and legal advisors will find this an invaluable tool. The chapters specifically geared to the pre-production, production and postproduction processes offer animation producers a wealth of practical advice. Numerous illustrations outline the different steps of production. Forms the authors have devised to help streamline the process are also included.

Observations from a wide range of industry professionals such as; studio heads, creators, directors, producers, writers and members of the production crew, give the reader insight into what it takes to be successful in this business. The authors￯﾿ﾽ personal anecdotes at key process checkpoints relay firsthand experience, illustrating some of the pitfalls a producer must learn to circumvent. Detailed information on preparing a thorough production plan including the budget, schedule, and crew plan can also be found in this book.

Complete guide to identifying, pitching, selling, developing,and producing an animated show
Provides comprehensive information on production planning, budgeting, scheduling and tracking your project
Includes a detailed description and flow charts of the production process for traditional (2D) and 3D CGI

SYNOPSIS

* Complete guide to identifying, pitching, selling, developing, and producing an animated show



* Provides comprehensive information on production planning, budgeting, scheduling and tracking your

project

* Includes a detailed description and flow charts of the production process for traditional (2D) and 3D

CGI

Drawing heavily from the authors' twenty years of combined experience, Producing Animation offers a clear

overview of this exciting industry and a comprehensive guide to the process of developing a project from

conception to final delivery. Written from the perspective of a producer, this book offers the foundation

of how a project is created in addition to describing the role of the producer at each phase. Answers are

provided to many of the most commonly asked questions about animation ranging from how to enter the

business to the average cost and schedule for a prime-time animated series. Observations from a wide range

of industry professionals such as; studio heads, creators, directors, producers, writers and members of the

production crew, give the reader insight into what it takes to be successful in this business. The

authors￯﾿ﾽ personal anecdotes at key process checkpoints relay firsthand experience, illustrating some of the

pitfalls a producer must learn to circumvent. Detailed information on preparing a thorough production plan

including the budget, schedule, and crew plan can also be found in this book.

FROM THE CRITICS

Booknews

This guide for students and producers presents an overview of the animation industry and describes the process of developing an animation project from planning through final delivery. Animation producers Winder and Dowlatabadi discuss such topics as buying and selling projects, the role of the director, the writing process, the production plan, the production team, voice tracking, storyboarding, two- and three-dimensional production, and final quality control. Annotation c. Book News, Inc., Portland, OR (booknews.com)

AUTHOR DESCRIPTION

Catherine Winder is an animation executive, producer, and consultant based in Los Angeles. She is presently overseeing 2D and 3D animated feature film production for Fox. Previously she set up and ran HBO Animation, producing the critically acclaimed Spawn. She also produced Aeon Flux for MTV. As Senior Director of Production for Hanna-Barbera Cartoons, she played an integral role in getting the ground-breaking shorts program What a Cartoon? up and running. Zahra Dowlatabadi is an animation producer and consultant based in Los Angeles. Her production credits include; Warner Bros.￯﾿ﾽ Quest for Camelot, Universal￯﾿ﾽs Land Before Time Sequels II, III, & IV and 20th Century Fox￯﾿ﾽs Once Upon a Forest. She received an Annie Award in 1996 for her work on Land Before Time IV.

ACCREDITATION