Book Description
Offering a unique blend of solid theoretical content and student accessibility, this text: 1) covers all the basics of microeconomics, 2) gives student a clear idea of how economists think about the world, 3) stresses the key concepts in economics, and 4) is extremely rich in intriguing applications that convey the prevalence of economics in everyday life. By applying economics to phenomenon that readers are familiar with and interested in, this book demonstrates like no other text how economic analysis can be applied to virtually anything of interest, thus helping students develop true economic intuition. Additional student-oriented features include a unique active-learning format, an emphasis on developing economic analysis skills, and an outstanding visual program for exhibits and graphs.

About the Author
Roger Arnold is Professor of Economics at California State University San Marcos. He earned a B.S. in Economics in 1974 from the University of Birmingham in England. He received an M.A. in 1976 and his Ph.D. in 1979 from Virginia Polytechnic Institute and State University. Arnold's fields of specialization include general microeconomic theory and monetary theory. He has been a member of the economics faculty at California State University Northridge, University of Oklahoma, Hillsdale College, University of Nevada Las Vegas, and California State University San Marcos. He was chair of the Economics Department for two years at University of Nevada Las Vegas and for seven years at California State University San Marcos. During his tenure at UNLV he was regularly one of the top five finalists for the teacher of the year 2321award (in the College of Business and Economics); in 1987, he was the recipient of the best researcher of the year award. He has written numerous academic articles, hundreds of newspaper columns on economics, and been a regular guest on talk radio to discuss the state of the economy. He is the author of two textbooks, Economics In Our Times 2e and Economics 6e.

FROM THE PUBLISHER

Offering a unique blend of solid theoretical content and student accessibility, this text stands apart with its emphasis on intriguing applications that convey the prevalence of economics in everyday life. By applying economics to phenomenon that students are familiar with and interested in, this book demonstrates like no other text how economic analysis can be applied to virtually anything of interest, thus helping students develop true economic intuition. Additional student-oriented features include a unique active-learning format, an emphasis on developing economic analysis skills, and an outstanding visual program for exhibits and graphs. Content highlights include balanced presentation of major macro theories; a micro presentation that centers around the trilogy of objectives, constraints, and choices; thorough integration of international topics; and fully-integrated Internet features that offer hands-on exercises foe exploring economics on-line. Microeconomics, 5e is also available in a macro split and both micro/macro are in the principles text.

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