Book Description
Fundamentals of International Business is a concise introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The distinguished author team's academic and practitioner experience both in business and government ensures a balance of research and practical insight. The text includes the latest trade data presented in easy to understand tables and graphs. Contemporary business situations and critical events are featured and discussed in each chapter?with special attention to the impact technology. Throughout the text every effort has been made to present complex ideas in an easy-to-understand language and format.

About the Author
Michael R. Czinkota has earned his doctorate degree in logistics and international business from The Ohio State University. He has received honorary degrees from Universidad Pontificia Madre y Maestra in the Dominican Republic and Universidad del Pacifico in Lima, Peru. Dr. Czinkota is a former U.S. deputy assistant secretary of commerce, former head of the U.S. delegation to the OECD Industry Committee in Paris, and a member of the Board of Governors of the Academy of Marketing Science. He is also a former board member and vice president of the American Marketing Association. He has authored International Marketing, 6th edition, International Business, 6th edition, and Global Business, 3rd edition, all from South-Western.

FROM THE PUBLISHER

Fundamentals of International Business is a concise introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The distinguished author team's academic and practitioner experience both in business and government ensures a balance of research and practical insight. The text includes the latest trade data presented in easy to understand tables and graphs. Contemporary business situations and critical events are featured and discussed in each chapter—with special attention to the impact technology. Throughout the text every effort has been made to present complex ideas in an easy-to-understand language and format.

SYNOPSIS