From Publishers Weekly
Reading this thin volume on business cycles feels like riding the economic roller coaster itself. Beginning with some engaging chapters on the how and why of business cycles, it plummets into a dull trough about identifying and analyzing economic indicators and levels off with advice about using cyclical information to plan financial moves. Directors of the Economic Cycle Research Institute (ECRI), a New York-based think tank specializing in cyclical research, the authors stress their affiliation with this "secret weapon" of corporate America throughout the text. But given the track record of most economic prognosticators—in March 2001, for example, 95 percent of American economists thought there would not be a recession, although one had already begun—some crowing about ECRI’s success in predicting recessions and recoveries may be justified. Numbers could easily overwhelm the message here, but Achuthan and Banerji avoid a statistical tar pit. They use numbers judiciously and effectively and write in a style accessible to professionals and amateurs alike. They also exhibit a surprising sensitivity to the real consequences of business cycles. "Wile E. Coyote," they write, "after scraping himself off the canyon floor, again gives chase, heedless of the dangers ahead, oblivious to any lessons he might learn. Because he is only a cartoon character, no matter how many times he gets splattered, he never really gets hurt. But life is not a cartoon. And if you are the one to take a nose dive when the economy makes an unexpected turn, the pain is real. It may not be so easy to peel yourself off the canyon floor." What’s ultimately disappointing about the book, though, is that its promise to provide readers with an economic dashboard to navigate the financial peaks and valleys of business cycles appears to be a pumped-up advertisement for ECRI. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.


Review
Advance Praise for BEATING THE BUSINESS CYCLE

“This easy-to-read book tells you how the respected ECRI calls turning points, and how you can, too.”
—Jane Bryant Quinn, Newsweek columnist

" The Economic Cycle Research Institute can justify a certain smugness now that business cycles are back in fashion."
--Harvard Business Review

“Shows... how far the state of the art in cycle forecasting has advanced, and how investors can profit from it.”
—Jon Markman, award-winning CNBC/MSN financial columnist

“Read this jewel of a book and enter your own personal cyclical upswing.”
—James Grant, editor, Grant's Interest Rate Observer

Acclaim for the Economic Cycle Research Institute

“The dismal scientists have a dismal record in predicting recessions… The Economic Cycle Research Institute... has been more successful.”
—The Economist


From the Inside Flap

How can you make wise decisions about your company and your personal future when you have no idea where the economy is headed?

The answer is, you can’t. But you can learn how to accurately predict turns in the economy so that you can see the road ahead. And Beating The Business Cycle shows you how.

In Beating the Business Cycle, Lakshman Achuthan and Anirvan Banerji, the directors of the renowned Economic Cycle Research Institute (ECRI) show how anyone can predict and profit from the inevitable booms and busts of the economy.

Why should we believe them? Because while so many economists and financial gurus have failed to predict recessions in the past, ECRI’s forecasts are known for being uncannily accurate. The institute successfully predicted the U.S. recession of 2001 many months before the economists did; the 1990 recession and later recovery; and most recently, the weak U.S. recovery in 2002. ECRI is in constant demand by corporate America and the media. It is the “secret weapon” of companies from Disney to DuPont, the major fund managers, and many central banks.

Beating the Business Cycle is the first book to reveal how decision makers at all levels—managers, small business owners, and individuals—can see into the economy’s future when making key decisions. Should a large company search out new clients and build new factories or stores, or should it consider cost cutting and layoffs? Is it the right time for you to splurge on that luxury vacation or addition to your house, or would it be more prudent to cut back on big expenditures and save money for a rainy day?

Written in an easy-to-understand, accessible style, Beating the Business Cycle takes the guesswork out of deciding which of the hundreds of economic indicators to trust and which ones to trash. It will give you the tools and confidence you need to make the right decisions at the right times—even when the rest of the investing and business world would persuade you otherwise. Whether you are a corporate manager or the owner of a small business, whether you have your money invested in stocks or in your home, Beating the Business Cycle will give you the edge you need to trump the competition and stay ahead of the crowd.


About the Author

LAKSHMAN ACHUTHAN and ANIRVAN BANERJI are the managing director and director of research at the famed Economic Cycle Research Institute. They are the trusted advisors of Fortune 500 companies, major fund managers, and government agencies throughout the world. They appear regularly on CNN’s Moneyline, CNBC, and NPR, and have been featured in Money magazine and The Economist.


Excerpt. © Reprinted by permission. All rights reserved.
Chapter 1



The Resurrection of Risk



In the Road Runner cartoon the joke is always the same. Wile E. Coyote chases the Road Runner, misses a sharp turn, and runs right over the edge of the cliff. He looks down and, realizing too late that he is in midair, plunges into the chasm below.

This may seem uncomfortably familiar to those who found themselves carried away by the excitement of the 1990s economic boom. Too late they realized that profits, jobs, or stock prices were already in a free fall. But, unlike the cartoon, it was not funny. A shift from boom to bust, from economic expansion to recession, like the one we experienced in 2001, can be painful, even tragic, for those blindsided by the downturn. That is why it is so critical to be forewarned of turning points in the economy.

Is that even possible? Many would say "no." It is true that economic forecasters rarely get recession calls right. In fact, as a recent study concluded, "The [worldwide] record of failure to predict recessions is virtually unblemished."1

But we are here to tell you a different story. It really is possible to predict recessions. And we will show you how, so that you will no longer be at the mercy of economic cycles. Whether you are an employee or a student, a business manager or a policy maker, you can learn to navigate the economy's ups and downs.

We will describe a cyclical framework for viewing the economy that relies on an array of objective indicators that, if used properly, warn of turning points before they happen. We will also tell you why many of the commonly followed economic indicators can be misleading. You'll discover you don't need a Ph.D. in economics or even a full-time focus on the economy to use our techniques.

But if recessions have historically been so hard to predict, why should you listen to us? Because we have accurately predicted recessions and recoveries when others have failed.2

We were able to do this not because we are smarter than other forecasters, or because we have some secret formula, but because at the Economic Cycle Research Institute (ECRI) an eighty-year tradition of business cycle research gives us a unique vantage point. By standing on the shoulders of the giants of business cycle research who pioneered our approach, we have, over time, designed objective tools that accurately predict turning points in the economy. In Beating the Business Cycle, we share this information so that you, too, can create your own customized "economic dashboard" that will help steer your future financial decisions in the right direction before you find yourself plunging into the abyss.

Our research tradition was handed down to us by Geoffrey H. Moore, the legendary business cycle scholar whom The Wall Street Journal called "the father of leading indicators." Moore

was the protege of Wesley C. Mitchell and Arthur F. Burns, who, early in the twentieth century, pioneered modern business cycle research. Moore's career spanned six decades and focused on the development of practical tools to monitor and predict economic cycles. His approach stands in stark contrast to the views of a generation of economic researchers who shrugged their shoulders long ago, resigned to the belief that forecasting turns in the cycle was impossible and therefore irrelevant. Moore founded the independent Economic Cycle Research Institute to advance the tradition of cyclical research, as well as to refine its predictive tools and make those results available to as many people as possible.

We believe these tools are invaluable in helping you make decisions about your business and your personal life. Why? Because there are both opportunities and dangers linked to the ups and downs of the business cycle that you need to know. When will the next turning point in the economy arrive? How can you avoid getting hurt in a bust? When can you capitalize on the opportunities a boom will offer? This book will give you those answers. It will help you to reduce the risk of being blindsided by an economic downturn and allow you to take full advantage of the good times. So while most economic books are liable to put you to sleep, this book should help you to sleep better.

Wile E. Coyote, after scraping himself off the canyon floor, again gives chase, heedless of the dangers ahead, oblivious to any lessons he might learn. Because he is only a cartoon character, no matter how many times he gets splattered, he never really gets hurt. But life is not a cartoon. And if you are the one to take a nosedive when the economy makes an unexpected turn, the pain is real. It may not be so easy to peel yourself off the canyon floor.



A Different Perspective



The 2001 recession was the first time many of us experienced what it feels like to go from a boom to a bust. The fact is, with forewarning, the pain could have been considerably less. But

the din of the late-1990s euphoria was simply too loud for most people to hear any voice not in harmony with the boom-market revelry.

In September 2000, ECRI warned of a recession ahead3 to our clients, and later on the evening news shows. Few listened. Most kept upping the ante, convincing themselves and one another that any economic rough spots were only minor speed bumps. It was easy to be swept along by the enthusiasm of the New Economy.

For much of the 1990s, it was worth joining in on the fun. Contrarians missed out on the longest expansion in U.S. history, as the stock market climbed from well below 4,000 to over 11,000. Clearly, during the boom, the important question was "When is it the right time to break away from the bulls?" And in the wake of a bust, it is just as important to know when to part company with the pessimists. The bottom of an economic cycle is the perfect time to ask, "Is now the time to add to my business by buying out competitors while prices are low?"

These questions are answerable. You need not live in a constant state of fear, wondering where the economy is headed. The tools we employ to forecast recessions and recoveries for our major clients can be used by any business or individual. The objective indicators we have developed will tell you when we are approaching a turning point in the economy. We will show you how to read them and use them when making different kinds of financial decisions. But you must be strong enough to trust them--especially when they cut against the grain of popular opinion. And believe us--at the most critical times, they will.

The research that gave rise to these indicators has too long been hidden from public view. Back in the 1920s and 1930s, there was a great deal of interest in business cycles as a result of the boom of the 1920s and the Great Depression that followed. But memories fade. Most forecasters have forgotten the work of Mitchell, Burns, and Moore. This is part of the reason so many economists and financial experts were blindsided by the 2001 recession, and why much of what you read here will seem new.

In March 2001, six months after we issued our initial warning of a recession, it became clear to us that a recession was unavoidable. We were not shy about saying so. The New York Times published our call on its front page.4 In hindsight, it is agreed that was precisely when the recession began.5

We do not want to suggest that it was easy to make the call. Far from it. Over a decade had passed since our last recession call in February 1990, five months before the previous recession started. Because we are experts in business cycle forecasting and had the record to prove it, we were under enormous pressure. To make things even more stressful, this was the first recession forecast we would make without the help of Moore, who had passed away a year earlier. (Some believed that it was Moore's uncanny intuition about the direction of the economy that helped us make calls, rather than his research.) In spite of these challenges, we knew that our well-tested methods would steer us correctly. The entire ECRI staff gathered together, spending two weeks poring over each and every indicator. Only then did we steel ourselves to go public; we concluded that it would be irresponsible to do otherwise.

What led us to that conclusion? Not since the mid-1970s had the world's three largest economies--the United States, Japan, and Germany--contracted in sync. We saw that kind of synchronous contraction again in 2001. Nonetheless, for most of the year, few believed that the party was over. Confident that the economic boom would soon resume, the stock market rallied through late May--three months into the recession. Denial persisted even as corporate profits plunged and job losses mounted. In fact, cheerleaders of the boom economy continued their good-times refrain through September 10, 2001, even though stock prices had been dropping sharply since May.

By September 11, the recession was six months old. In the wake of the terrorist attacks, the confusion and the boost from emergency economic stimuli allowed some pundits to continue denying the reality of recession. Others blamed the economy's woes on the unpredictable shock of those attacks.

In the months that followed, many viewed the emerging corporate scandals at Enron, WorldCom, and Arthur Andersen, as well as the intensification of the Israeli-Palestinian conflict and the continued threat from al-Qaeda, as evidence of a "perfect storm" of freak events that caused the recession. Such a view implied that the storm would pass and things would return to the way they were. But the recession did not result from any such storm. In fact, it preceded it. Like earlier busts, it resulted from the wide gap between perceptions and reality, as the wishful thinking about an ever-expanding economy got a wake-up call from the business cycle.

The momentum of the late-1990s boom carried perceptions of growth forward, beyond the downturn that marked the onset of recession. Business managers planned for demand that suddenly vanished; individuals made important career or financial decisions based on a roaring economy; investors held on to large positions in stocks because they believed double-digit returns would continue. Few factored the risk of a recession into their plans, and when one hit with the force of a falling Acme safe, many people were left feeling like the flattened Coyote.

Why were so many caught off guard by the downturn? Certainly the cheerleaders of the New Economy were partly to blame, along with a general belief that the business cycle was dead. But the fundamental reason rests with human nature. When looking to the future, people naturally project from the recent past. Just like Wile E. Coyote, we think that because the road has been straight for some time, it will remain so.

As long as the economy is proceeding in the same general direction, you can easily adjust major business decisions, such as whether to expand your company, hire new employees, or implement cost-cutting measures; in your personal life, you can postpone or accelerate major decisions such as buying or selling a house or changing jobs. But as a turning point in the economy approaches, the gap between reality and one's expectations can lead to painful consequences, and you can find yourself quickly heading in the wrong direction.

During the downturn of 2001, many businesses and individuals experienced this devastation firsthand. The severity of the drop was worsened by the extent to which CEOs believed the hype that recessions were a thing of the past. The fiber-optics and telecom industries built up tremendous overcapacity as a result. Cisco Systems, for example, continued to order equipment from its vendors long after customer orders began to dry up. The bust, in effect, was ensured by the growing dismissal of risk, which led to reckless behavior.

When business leaders, the media, government officials, economists, and individuals make such mistakes together, things go wrong in a big way. A herd mentality takes over and otherwise sane and rational people do crazy things. This tendency lay at the foundation of the biggest stock market bust of our generation. The urge to believe that the future would be like the recent past, combined with a kind of mass euphoria, blinded people to the possibility that the economic times may change.

If bullish behavior during booms and bubbles feels rational at the time, so can pessimism and anxiety during downturns. Like it or not, our assessment of the future is colored by emotion. Subjective interpretations are driven by both the recent past and the prevailing wisdom, and will always lag at economic turning points. Although many people were hurt when the economy turned down, as time passes those scars, too, will fade, and caution will eventually again give way to complacency. When the next recession hits, most people, oblivious of the turn in the cycle, will make the same mistake as before. In the same way, we may, with the recent recession in mind, fail to take advantage of the next boom in the economy. To break from this pattern of basing economic decisions on the recent past, you need to use a decision-making framework that can see through the delusions of the crowd, and anticipate the next turn in the economy.

Good judgments are easy to make after the fact. But it is difficult to make the right decision in the heat of the moment. When it comes to gathering information for making decisions, most of us rely on sources that reflect the consensus view. Yet the consensus, like Coyote, has a dismal record of spotting turns in the road ahead.

Prevailing wisdom on the economy is delivered to you by the news media, whose ratings depend on the excitement that extreme views generate. Politicians and business leaders with their own agendas contribute to the hype. The purveyors of this collective wisdom are focused on advancing their own interests, not yours. As with most things in life, ultimately you need to watch out for yourself.



An Objective Framework



As business cycle researchers, we use methods that set us apart from other economists. Our record validates our approach. We correctly forecasted major economic turning points in the United States and abroad over the past decades.6 While there is no Holy Grail in forecasting, the discipline and objectivity of our approach have allowed us to step away from the crowd at the right time and predict turning points when most forecasters fail (see Appendix A).

Economic forecasting deserves its bad reputation in predicting recessions and recoveries. As The Economist noted, "In March 2001, 95% of American economists thought there would not be a recession, yet one had already started."7 The reason for this failure is simple. Most economists forecast by extrapolating economic trends. While this methodology has its merits, forecasting turning points is not one of them.

Why does this approach fail to predict turning points? One key reason is that these forecasting models assume the recent past to be a good guide to the near future (see chart below). Most of the time this is true. But as we approach economic turning points, by definition, the pattern changes. The gap between such forecasts and reality balloons, resulting in large forecast errors.

FROM THE PUBLISHER