Book Description
The crucial link between theory and practice

In The Portable MBA in Entrepreneurship Case Studies you'll meet people who have used the business theories and practices presented in The Portable MBA in Entrepreneurship to start and run their own entrepreneurial ventures. You'll get a real sense of what it takes to conceive, develop, finance, and operate a business, and how particular elements, such as business plans and financial forecasts, function in the real world. These case studies cover a broad variety of service and product industries: retail, wholesale, mail order, and Internet. You'll discover the trials and rewards of starting a travel agency, launching a new glass-cleaning product, setting up a fashion Web site, and selling women's hosiery through direct mail. Other studies cover ventures in the computer industry, the restaurant business, automobile service franchising, and business consulting.

Each case study is illustrated with exhibits —financial statements, business plans, sample contracts, and more —and many are supplemented with end-of-chapter questions that help you analyze the viability of each entrepreneurial venture and test your ability to respond to the challenges you'll face in pursuit of your own entrepreneurial dreams.


Card catalog description
In The Portable MBA in Entrepreneurship Case Studies you'll meet people who have used the business theories and practices presented in The Portable MBA in Entrepreneurship to start and run their own entrepreneurial ventures. You'll get a real sense of what it takes to conceive, develop, finance, and operate a business, and how particular elements, such as business plans and financial forecasts, function in the real world. These case studies cover a broad variety of service and product industries: retail, wholesale, mail order, and Internet. Each case study is illustrated with exhibits - financial statements, business plans, sample contracts, and more - and many are supplemented with end-of-chapter questions that help you analyze the viability of each entrepreneurial venture and test your ability to respond to the challenges you'll face in pursuit of your own entrepreneurial dreams.


The publisher, John Wiley & Sons
This book is a collection of cases about starting and growing new ventures. It deals with entrepreneurs, their opportunities, and the resources they need to create their ventures. Sample case studies include a plan for a health food restaurant, a computer company, a software development company, and a travel agency. Each study takes an in-depth look at the trials and tribulations of starting a business; some case studies conclude with study questions designed to help students analyze the viability of each entrepreneurial venture. Exhibits are also included throughout the book to further help students understand the various aspects of business including product advertising and financial statements. These case studies can be used as a supplement to "The Portable MBA in Entrepreneurship."


From the Back Cover
The crucial link between theory and practice

In The Portable MBA in Entrepreneurship Case Studies you'll meet people who have used the business theories and practices presented in The Portable MBA in Entrepreneurship to start and run their own entrepreneurial ventures. You'll get a real sense of what it takes to conceive, develop, finance, and operate a business, and how particular elements, such as business plans and financial forecasts, function in the real world. These case studies cover a broad variety of service and product industries: retail, wholesale, mail order, and Internet. You'll discover the trials and rewards of starting a travel agency, launching a new glass-cleaning product, setting up a fashion Web site, and selling women's hosiery through direct mail. Other studies cover ventures in the computer industry, the restaurant business, automobile service franchising, and business consulting.

Each case study is illustrated with exhibits —financial statements, business plans, sample contracts, and more —and many are supplemented with end-of-chapter questions that help you analyze the viability of each entrepreneurial venture and test your ability to respond to the challenges you'll face in pursuit of your own entrepreneurial dreams.


About the Author
WILLIAM D. BYGRAVE, MA, DPhil, MBA, DBA, is the Frederic C. Hamilton Professor for Free Enterprise and Director of the Center for Entrepreneurial Studies at Babson College, and Visiting Professor at INSEAD (the European Institute for Business Administration).

DAN D'HEILLY, MBA, is Project Manager for the Center for Entrepreneurial Studies at Babson College. He is also a part-time lecturer at the college.

FROM THE PUBLISHER