Book Description
An introductory textbook covering all aspects of print production and manufacturing. The printed page is still the most common product of graphic design work, making it essential that designers and illustrators understand the production and printing process. And as more and more print material is finding a dual-use in electronic formats (Web, ebooks, motion-graphics using Flash, etc.), it has become even more important that designers understand the impact their design decisions have on the feasibility of re-purposing their work for various media.
A Guide to Graphic Print Production FROM THE PUBLISHER
A Guide to Graphic Print Production offers an award-winning presentation of every aspect of print production, from the early stages of conception and planning to the technical stages of manufacturing and off press processing. In an engaging style, essential material is provided on such topics as paper, printing technology, choosing a service provider, getting estimates, and arranging delivery, as well as using the Macintosh computer.
Art & Photography
Book Info
