Robert J. Bruss Iman News, March 30, 2004
"This well-researched book provides insight not available elsewhere...this superb book rates a solid 10."


Review
"This well-researched book provides insight not available elsewhere...this superb book rates a solid 10."—Robert J. Bruss Iman News, March 30, 2004


Book Description
Praise for Maverick Real Estate Investing "A fascinating story that chronicles the wins and losses of several of the most renowned real estate investors of our time. Insightful and thought-provoking, it confirms that if you follow Bergsman’s golden rules of real estate investing, the chances of being successful are substantially increased." –Stephen B. Siegel Chairman, Global Brokerage CB Richard Ellis "Steve Bergsman’s profiles of some of the most successful investors of our time give an illustrative and illuminating insight into how the best in the business have consistently managed their risk . . . and raised their returns. If you want to make it in the competitive world of real estate investing, read this book!" –Dale Anne Reiss Global and America’s Director of Real Estate, Hospitality, and Construction Services Ernst & Young "For the novice–and even the experienced–investor in real estate, Steve Bergsman’s book contains lots of worthwhile ideas. Better still, it clearly explains how to implement them. Easy to read and insightful, it’s one of the better how-to investment guides around." –Richard Rescigno Managing Editor Barron’s "I have been reading Steve Bergsman’s insightful real estate reporting and commentary for over a decade. He is one of the best real estate writers in America, as evidenced by his captivating analysis in Maverick Real Estate Investing, where he melds personalities and investing principles into a very good read." –Jonathan L. Kempner President and Chief Executive Officer Mortgage Bankers Association


Download Description
Lessons from real estate moguls who have thrived in every market over the past 50 years

Maverick Real Estate Investing shows readers how to successfully buy and sell properties by following the examples of some of the best minds the real estate business has ever known. This comprehensive resource offers strategies from moguls such as Sam Zell, Melvin Simon, and Donald Trump, all of whom amassed huge real estate empires by dominating and outsmarting the competition. Each chapter profiles a different maverick, provides insights into their colorful careers, and reveals how readers can apply the winning strategies of these gurus to their own real estate investments.

Steve Bergsman (Mesa, AZ) is a nationally recognized financial and real estate writer. For the past 20 years he has been a contributor to many leading publications and regularly writes the "Ground Floor" real estate column in Barron’s.


Book Info
Text shows readers how to buy and sell property like the experts; revealing the secrets to making a good deal, using other people's money, establishing cash flow targets, finding a nearly perfect location, selling to your advantage, and more. DLC: Real estate investment.


From the Inside Flap
Without question, more wealth has been created through real estate than almost any other asset class. But while successful real estate investors make their endeavors look easy to the casual observer, looks can be deceiving. The truth is, for those with limited real estate investment experience, entering into this arena can be confusing as well as costly. That’s why you need Maverick Real Estate Investing. This book will show you how to buy and sell property like the experts. By listening to some of the world’s most successful real estate Mavericks–those you’ll meet in these pages–you’ll uncover a plethora of valuable, time-tested advice and strategies to help you make the most of any real estate transaction. Maverick Real Estate Investing introduces you to a group of innovators who have built substantial fortunes through astute deal making and visionary thinking. Some–like Donald Trump, Sam Zell, Eli Broad, Paul Reichmann, Samuel LeFrak, and Melvin Simon–are well known. Others–including Walter Shorenstein, Hamid Moghadam, Gerald Hines, John Kukral, and Stuart Hornery–keep a much lower profile, but have enjoyed similar success. You’ll learn what sets these Mavericks apart from the rest of the pack, and see how to apply their proven principles to your own real estate deals. Among other things, this book reveals the secrets to: Making a good deal Using other people’s money Establishing cash flow targets Finding a nearly perfect location Getting good legal and tax counsel Overcoming negative responses Selling to your advantage Each chapter in Maverick Real Estate Investing examines these and other rules for success, while giving you specific examples of how they have been effectively applied over the years by the Mavericks themselves. While the first part of every chapter looks at the theories behind each guideline, the second half provides a brief biography of the colorful career of the Maverick or Mavericks who best demonstrate the particular axiom in action. That way, you can see how these moguls began and were able to expand their respective companies into the powerhouses they are today. It’s often said that real estate is about the only sure investment a person can make. This couldn’t be further from the truth. Real estate is–and always has been–a gamble. With help from the Mavericks, you’ll be able to stack the odds in your favor. Maverick Real Estate Investing will put you on the right path by giving you the knowledge you need to reduce the risk of buying and selling property, while improving your chances for making every deal a profitable one.


From the Back Cover
Praise for Maverick Real Estate Investing "A fascinating story that chronicles the wins and losses of several of the most renowned real estate investors of our time. Insightful and thought-provoking, it confirms that if you follow Bergsman’s golden rules of real estate investing, the chances of being successful are substantially increased." –Stephen B. Siegel Chairman, Global Brokerage CB Richard Ellis "Steve Bergsman’s profiles of some of the most successful investors of our time give an illustrative and illuminating insight into how the best in the business have consistently managed their risk . . . and raised their returns. If you want to make it in the competitive world of real estate investing, read this book!" –Dale Anne Reiss Global and America’s Director of Real Estate, Hospitality, and Construction Services Ernst & Young "For the novice–and even the experienced–investor in real estate, Steve Bergsman’s book contains lots of worthwhile ideas. Better still, it clearly explains how to implement them. Easy to read and insightful, it’s one of the better how-to investment guides around." –Richard Rescigno Managing Editor Barron’s "I have been reading Steve Bergsman’s insightful real estate reporting and commentary for over a decade. He is one of the best real estate writers in America, as evidenced by his captivating analysis in Maverick Real Estate Investing, where he melds personalities and investing principles into a very good read." –Jonathan L. Kempner President and Chief Executive Officer Mortgage Bankers Association


About the Author
STEVE BERGSMAN is a nationally recognized financial and real estate writer. For more than twenty-five years, he has contributed to a range of magazines, newsletters, and wire services, including the New York Times, the Wall Street Journal Sunday, Financial World, Fortune, Investment Dealers’ Digest, and Reuters News Service. He is also a regular contributor to the "Ground Floor" real estate column in Barron’s, and has written for all of the leading real estate industry publications, including National Real Estate Investor, Real Estate Portfolio, Retail Traffic, Mortgage Banking, and Urban Land.

FROM THE PUBLISHER

Without question, more wealth has been created through real estate than almost any other asset class. But while successful real estate investors make their endeavors look easy to the casual observer, looks can be deceiving. The truth is, for those with limited real estate investment experience, entering into this arena can be confusing as well as costly. That's why you need Maverick Real Estate Investing. This book will show you how to buy and sell property like the experts. By listening to some of the world's most successful real estate Mavericks -- those you'll meet in these pages -- you'll uncover a plethora of valuable, time-tested advice and strategies to help you make the most of any real estate transaction.

Maverick Real Estate Investing introduces you to a group of innovators who have built substantial fortunes through astute deal making and visionary thinking. Some -- like Donald Trump, Sam Zell, Eli Broad, Paul Reichmann, Samuel LeFrak, and Melvin Simon -- are well known. Others -- including Walter Shorenstein, Hamid Moghadam, Gerald Hines, John Kukral, and Stuart Hornery -- keep a much lower profile, but have enjoyed similar success. You'll learn what sets these Mavericks apart from the rest of the pack, and see how to apply their proven principles to your own real estate deals. Each chapter in Maverick Real Estate Investing examines these and other rules for success, while giving you specific examples of how they have been effectively applied over the years by the Mavericks themselves. While the first part of every chapter looks at the theories behind each guideline, the second half provides a brief biography of the colorful career of the Maverick or Mavericks who best demonstrate the particular axiom in action. That way, you can see how these moguls began and were able to expand their respective companies into the powerhouses they are today.

It's often said that real estate is about the only sure investment a person can make. This couldn't be further from the truth. Real estate is -- and always has been -- a gamble. With help from the Mavericks, you'll be able to stack the odds in your favor. Maverick Real Estate Investing will put you on the right path by giving you the knowledge you need to reduce the risk of buying and selling property, while improving your chances for making every deal a profitable one.

WHAT PEOPLE ARE SAYING