Book Description
An accessible introduction to the science and application of sample surveys
Over the past two decades, survey research has evolved significantly. Survey Methodology describes the basic principles of survey design discovered in methodological research over recent years and offers guidance for making successful decisions in the design and execution of high quality surveys. Written by six nationally recognized experts in the field, this book covers the major considerations in designing and conducting a sample survey. Topical, accessible, and succinct, this book represents the state of the science in survey methodology. Employing the "total survey error" paradigm as an organizing framework, it merges the science of surveys with state-of-the-art practices. End-of-chapter terms, references, and exercises enhance its value as a reference for practitioners and as a text for advanced students.

Book Info
Describes the basic principles of survey design discovered in methodological research over recent years and offers guidance for making successful decisions in the design and execution of high quality surveys. For practitioners and advanced students. Softcover. DLC: Surveys--Methodology.

From the Back Cover
An accessible introduction to the science and application of sample surveys Over the past two decades, survey research has evolved significantly. Survey Methodology describes the basic principles of survey design discovered in methodological research over recent years and offers guidance for making successful decisions in the design and execution of high quality surveys. Written by six nationally recognized experts in the field, this book covers the major considerations in designing and conducting a sample survey. Topical, accessible, and succinct, this book represents the state of the science in survey methodology. Employing the "total survey error" paradigm as an organizing framework, it merges the science of surveys with state-of-the-art practices. End-of-chapter terms, references, and exercises enhance its value as a reference for practitioners and as a text for advanced students.

About the Author
ROBERT M. GROVES is Research Professor and Director at the University of Michigan Survey Research Center, Professor of Sociology at the University of Michigan, and a Research Professor at the Joint Program in Survey Methodology at the University of Maryland.

FLOYD J. FOWLER, JR., is President of the Foundation for Informed Medical Decision-Making and a Senior Research Fellow at the Center for Survey Research, University of Massachusetts, Boston.

MICK P. COUPER is a Research Associate Professor at the University of Michigan Survey Research Center and at the Joint Program in Survey Methodology at the University of Maryland.

JAMES M. LEPKOWSKI is Research Professor at the University of Michigan Survey Research Center, Associate Professor of Biostatistics, Director of the Graduate Program in Survey Methodology, University of Michigan, and a Research Professor at the Joint Program in Survey Methodology at the University of Maryland.

ELEANOR SINGER is a Research Professor at the University of Michigan Survey Resea rch Center, and an Adjunct Professor of Sociology at the University of Michigan.

ROGER TOURANGEAU is Research Professor at the University of Michigan Survey Research Center and Director of the Joint Program in Survey Methodology at the University of Maryland.

FROM THE PUBLISHER