Meeting Professional Magazine (April 2001) Meeting Professionals International
Allen is a good teacher. Wise planners will add Event Planning to their personal reference library as useful working guide.


SUCCESS Magazine ( March 2001)SUCCESS Magazine ( March 2001)
A blueprint for executing events for 50 or 2,000, with budgets of a few thousand dollars to hundreds of thousands.


SALES PROMOTION Magazine for Canadian Marketing Executives (June 2000)
Event Planning gives readers a blueprint for planning and executing special events with flair. Consider the book as preventative maintenance.


Review
"Event Planning will provide both beginning and seasoned event planners the tools to be successful in a competitive marketplace. As you read through Even Planning, you realize how much detail and value you must provide to have a successful event. Event Planning is a realistic conceptual framework for planning successful events."
— John Bailey, National Account Executives, Marriott International, Inc.

"This book is long overdue and will make a great contribution to the event planning industry."
— Keith Stein, Vice President Corporate Affairs, Magna International Inc.

Praise for Event Planning

"Allen is a good teacher. Wise planners will add Event Planning to their personal reference library as a useful working guide."

—Meeting Professional Magazine

"A blueprint for executing events for 50 or 2,000 with budgets of a few thousand dollars to hundreds of thousands."

—Success Magazine

"Event Planning will save beginning event planners from plenty of heartbreak and headaches."
— Lisa Hurley, Special Events Magazine

"Event Planning gives readers a blueprint for planning and executing special events for flair. Consider the book as preventative maintenance."

—Sales Promotion Magazine

"A guide to well planned events. Event Planning is a must for any Pr maven.t"

—Marketing Magazine

"This book will be a help to all event planners, from rank beginners to seasoned professionals. It provides excellent guidelines as well as helpful details."
— Katherine Kossuth, Director of Operations and Special Events, Canadian Film Center

PRAISE FOR The Business of Event Planning, ALSO BY JUDY ALLEN

"The  Business of Event Planning is a must-read for those in the event planning business. Strategic in thought and design and user-friendly in presentation, it literally tells youu the paths to follow and the pitfalls to avoid. Well told, with examples to follow and stories to relate to, it's the 'how-to' that's a 'must-do' for the meetings, incentive, and event planning industry."

—Peggy Whitman, President, Solciety of Incentive & Travel Executives; and Western Regional Sales Director, Marriott Incentive Awards

"Written for anyone who has to prepare dynamite meetings and special events, The Business of Event Planning is your bible and a must-have desktop reference. Thenks, Judy Allen! You saved the day!"

—Susan Fenner Ph.D., Manger, Education and Professional Development, International Association of Admistrative Professionals (IAAP)

"Guidance for new planners, reminders for experienced ones, and useful tips for everyone. This book has it all! It's the key that unlocks the mystery behind event planning, and should be mandatory reading for planners everywhere."

—Leslie McNabb, Senior Manager Event Planning, Scotia Capital


Marketing Magazine (November 2001)
A guide to well planned events. Event Planning by Judy Allen is a must for any PR Maven.


Corporate Meetings & Incentives Magazine, November 2000
Leave it to a veteran event planner to write a soup-to-nuts book on how to do it right.


International Guild of Professional Butlers Newsletter, April 2003
A MUST have valuable reference book. The attention to details that Ms. Allen brings to the readers attention is amazing.


Ryerson University, Event Management Certificate Program, Duff Shaw CMP CITE
Finally a text book that is fun to read and interesting is not an oxymoron! A must read and reference.


Book Description
A detailed blueprint for planning and executing special events with flair—and without unexpected surprises and expenses

Special events such as fundraising galas, conferences, and product launches are complicated, fraught with thousands of details, and have to come off without a hitch. This book gives readers practical advice on every aspect of organizing and managing special events, such as how to choose the best venue; preparing and managing the budget; scheduling; coordinating food and beverages; selecting decor, themes, and entertainment; media; and staffing.

Includes many forms, checklists, and tips for planning and managing events Features examples of events where things went right—and wrong Provides techniques to maximize savings and avoid surprises

Judy Allen (Toronto, Ontario) is President of Judy Allen Productions, a full-service event planning production company that designs, produces, and orchestrates special events worldwide. She is a speaker at industry conferences and a contributor to such publications as Meeting and Incentive Travel magazine and Toronto Special Events.


From the Publisher
Special events such as fundraising galas, meetings, conferences, and product launches are complicated, fraught with thousands of details, and must go without a hitch. Featuring useful forms and checklists and featuring case examples of events going both right and wrong, this book should provide readers with a detailed blueprint for planning and executing special events with flair and without unexpected surprises and expenses. It includes practical advice on every aspect of organizing and managing special events such as how to choose the best venue, preparing and managing the budget, scheduling, coordinating food and drink, decor, themes, entertainments, media, and staffing, and more.


From the Author
The author, Judy Allen judyallen@on.aibn.com , 7 April, 2000 For Anyone Who Has To Plan And Execute A Truly Special Event I have created-produced-orchestrated special events in over 31 countries, for up to 2,000 guests per event, which included the opening night celebration for Michael Eisner's / Disney's "Beauty and the Beast" in Toronto which the media billed as a "Beauty of A Bash". I originally wrote EVENT PLANNING in response to the number of calls I was receiving to "run and rescue" celebrity gala fundraising events weeks and sometimes just days before an event. Two tips alone in my book would have saved one event thousands of dollars in unplanned and unexpected costs. One event I became involved in - just as it was about to go to contract - had projected a budget of $100,000 less than what I was able to show them would be their actual reality. What you don't know to ask or include can have a tremendous impact on the success of your event and on your bottom line. I expanded the book to encompass all of my event planning experience - both corporate and social. The events I have designed have ranged from small exclusive affairs to multi million dollar stage extravaganzas. I am finding that the value and interest in EVENT PLANNING is crossing over to many areas - from the hospitality industry as a whole - event planners; meeting planners; convention and conference planners; hoteliers; tourist boards;incentive houses; restaurant associations; culinary schools; sports event management; non profit organizations and volunteers regarding their fund-raising activities; public relation and communication firms; entertainment companies; wedding consultants (and those planning their own wedding) to being adopted by Universities and Colleges.


From the Inside Flap
For event planners, there’s no such thing as a dress rehearsal! Any event you plan and stage is a reflection of your company’s image—from the initial invitation to onsite operations. Whether you’re planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Special events are fraught with thousands of details, and have to come off without a hitch. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, planning and executing the project is like a high-wire act without the safety nets. Event Planning gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on every aspect of organizing and managing special events:Choosing the best venuePreparing and managing the budgetScheduling and staffingCoordinating food and beverage, décor, entertainment, and themesWorking with professionals, such as public relations firms and creative directors.What you don’t know or know to ask can have a major effect on the success of your event and on your budget. Event Planning takes you through every aspect of organizing and executing a successful event: the planning stages, timing and logistics, budget preparation, operations, and on-site management. Event PlanningIncludes sample costing forms to help you generate a detailed project plan and budget.Explains what you need to ask before you contract with suppliers.Is loaded with practical tips and examples that will help you avoid expensive mistakes.Features a companion website with forms from the book, additional forms, author Q&A, and more.Visit www.wiley.com/canada/event_planning/ Event Planning takes you behind the scenes, and provides practical tools for anyone who has to plan and execute a truly special event:Corporate in-house event plannersPublic relations and communications companies, and their clientsMarketing and corporate communications professionalsFundraisers and not-for-profit organizationsProfessionals in the hospitality and entertainment industries


About the Author
Judy Allen is highly regarded as an expert in the field of event planning. She is founder and President of Judy Allen Productions, a full-service event planning production company that specializes in consulting on strategic event design, as well as in designing, producing, and orchestrating special events worldwide.

Judy has created special events in over thirty countries for up to 2,000 guests at a time. She has designed and produced memorable events such as Disney's opening-night gala for Beauty and the Beast, and coordinated Norman Jewison's 25th anniversary celebration for Fiddler on the Roof. The events she has done range from very exclusive VIP events to multimillion-dollar, multimedia extravaganzas such as new car product launches. Judy has been involved not only in event design, but also in multimedia stage production and show flow.

Judy is also the author of The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events (John Wiley & Sons, 2002) and Event Planning Ethics and Etiquette: A Principled Approach to the Business of Special Event Management (John Wiley & Sons, 2003). She has written a series of weekly columns on event planning for the New York Post Page Six.com, and is a frequent contributor to industry publications such as Meetings and Incentives Magazine.

Judy Allen can be reached at judyallen@on.aibn.com.

FROM THE PUBLISHER

For event planners, there's no such thing as a dress rehearsal! Any event you plan and stage is a reflection of your company's image—from the initial invitation to onsite operations. Whether you're planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Special events are fraught with thousands of details, and have to come off without a hitch. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, planning and executing the project is like a high-wire act without the safety nets. Event Planning gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on every aspect of organizing and managing special events:Choosing the best venuePreparing and managing the budgetScheduling and staffingCoordinating food and beverage, décor, entertainment, and themesWorking with professionals, such as public relations firms and creative directors.What you don't know or know to ask can have a major effect on the success of your event and on your budget. Event Planning takes you through every aspect of organizing and executing a successful event: the planning stages, timing and logistics, budget preparation, operations, and on-site management. Event PlanningIncludes sample costing forms to help you generate a detailed project plan and budget.Explains what you need to ask before you contract with suppliers.Is loaded with practical tips and examples that will help you avoid expensive mistakes.Features a companion website with forms from the book, additional forms, author Q&A, and more.

FROM THE CRITICS

Corporate Meetings & Incentives Magazine

Leave it to a veteran event planner to write a soup-to-nuts book on how to do it right. Judy Allen, founder and president of Judy Allen Productions, has put it all down in Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events.

International Guild of Professional Butlers

A MUST have this valuable reference book for professionals who are involved in parties large or small. The overall theme of the book is the importance of a step-by-step process in the planning and organizing of any kind of event. This book helps you to visualize the planning process. The attention to details that Ms. Allen brings to the readers attention is amazing. Each chapter is a virtual check list for things to consider and get answers for. Each chapter is made more interesting with true event occurrences and helpful tips.

Duff Shaw

Finally a text book that is fun to read and interesting is not an oxymoron! Judy Allen's books write about the hands experiences from an industry professional. A must read and reference in your Special Events Library.—CMP, CITE, Ryerson University, School of Hospitality and Tourism Management

Meeting Professional Magazine

Allen is a good teacher. Wise planners will add Event Planning to their personal reference library as useful working guide.

Sucess Magazine