Review
Ready for more? Pick up Trump Strategies for Real Estate: Billionaire Lessons for the Small Investor. Written by George H. Ross, best known as one of Donald Trump's sidekicks on "The Apprentice," this book will help you move into the bigger leagues of real estate investing. Ross gives some tips that seem to come right from the popular television show—Be Distinctive: Add Sizzle to Your Property and Understand Your Buyer's Lifestyle, for example—but he also throws in a tremendous number of funny and fascinating stories culled from years in the business. A lawyer by training and practice, Ross has watched and shared Trump's real estate magic for more than 25 years. Now, with Trump's blessing, he shares the secrets he's learned with all of us. Trump Strategies for Real Estate is a kick of a book because it offers insight into Trump as well as into the true nature of real estate investing. This is definitely a primer for anyone who wants to add sizzle to his or her personal style. It's also a great how-to book from an associate of the glitziest and most interesting personality in the real estate business. (BookPage, April 2005)


Review
"tremendous" [and] "a kick" [and reads, in part], "It's also a great how-to book from an associate of the glitziest and most interesting personality in the real estate business." (BookPage, April 2005)


Book Description
Trump Strategies for Real Estate offers unbeatable insider advice for every serious real estate investor—beginners and old pros alike. For more than twenty-five years, author George Ross has been one of Donald Trump’s chief advisors and intimately involved with many of Trump’s biggest real estate deals. Now, Ross teams up with bestselling real estate author Andrew McLean to present Trump’s real estate investment strategies so that even small investors can invest like Trump. You’ll learn how Trump identifies potential properties and how he finances, negotiates, and markets his big deals. Not everyone has Trump’s money or name, but everyone, even you, can use his tactics and strategies to win big in real estate.


From the Inside Flap
For twenty-five years, George Ross has advised Donald Trump on many of his biggest and most profitable real estate deals. If anyone understands the investment strategies and negotiation tactics that have made Trump the most famous real estate baron in the world, it's Ross. This is the first book that explains the investment principles that made Trump a fortune.

How can Trump's billionaire strategies help the average investor? Ross explains that the same basic rules of thumb that make Trump's Manhattan skyscrapers so profitable still apply to every investor, no matter the size of their property. Even if you can't afford the kind of luxury extras Trump offers his elite customers, you can still add Trump-style glamour to any property—and charge tenants or buyers a hefty premium for it.

Success in real estate requires not just smart strategies but also an ability to project the personal qualities that inspire confidence in others—like Trump's endless enthusiasm, showmanship, and never-say-die tenacity. With dramatic examples—such as Trump's Commodore/Hyatt Hotel deal on 42nd Street in Manhattan, which netted Trump over $85 million—Ross shows you how these personal qualities can help you negotiate better deals and dramatically increase profits.

You'll learn how to create an aura of exclusivity; Trump's secret sources of negotiation power; the value of the "invested time" principle; and even how to use deadlocks and deadlines to your advantage. And once you've zeroed in your property, Ross gives seasoned advice on retaining the best help and conducting a dynamic maketing campaign.

For experienced and novice investors alike, Trump Strategies for Real Estate presents an in-depth, insightful look at what it takes to achieve Trump-sized success in real estate.


About the Author
GEORGE H. ROSS is co-star of the hit TV show The Apprentice and Executive Vice President and Senior Counsel for the Trump Organization. Previously, he was a real estate attorney, private investor, and senior partner at a major law firm. He has served as business advisor, legal counsel, and negotiator for the leading real estate owners and developers in New York City for fifty years. On the side, he cofounded a radio station business that he sold for millions of dollars. Ross also teaches negotiation at NYU's School of Professional Studies and Continuing Education.

ANDREW JAMES McLEAN is the co-author of seven books, including the bestseller Investing in Real Estate, Fourth Edition, also from Wiley.

FROM THE PUBLISHER

For twenty-five years, George Ross has advised Donald Trump on many of his biggest and most profitable real estate deals. If anyone understands the investment strategies and negotiation tactics that have made Trump the most famous real estate baron in the world, it's Ross. This is the first book that explains the investment principles that made Trump a fortune.

How can Trump's billionaire strategies help the average investor? Ross explains that the same basic rules of thumb that make Trump's Manhattan skyscrapers so profitable still apply to every investor, no matter the size of their property. Even if you can't afford the kind of luxury extras Trump offers his elite customers, you can still add Trump-style glamour to any property-and charge tenants or buyers a hefty premium for it.

Success in real estate requires not just smart strategies but also an ability to project the personal qualities that inspire confidence in others-like Trump's endless enthusiasm, showmanship, and never-say-die tenacity. With dramatic examples-such as Trump's Commodore/Hyatt Hotel deal on 42nd Street in Manhattan, which netted Trump over $85 million-Ross shows you how these personal qualities can help you negotiate better deals and dramatically increase profits.

You'll learn how to create an aura of exclusivity; Trump's secret sources of negotiation power; the value of the "invested time" principle; and even how to use deadlocks and deadlines to your advantage. And once you've zeroed in on your property, Ross gives seasoned advice on retaining the best help and conducting a dynamic marketing campaign.