Nutritionists, fitness gurus, and fad-diet creators tout hundreds of solutions to America's obesity epidemic, but few of their followers have the self-control to resist temptation and stick to the game plan. Dr. Brian Alman knows why, having helped thousands of patients tap the well of resilience that lies within us all. Making the simple principles of self-hypnosis available to everyone, Keep It Off reveals a step-by-step plan for healing the underlying issues that cause overeating and sedentary habits. Keep It Off combines years of clinical research with ancient mind/body truths. In brief, easy-to-read chapters, Dr. Alman's acclaimed, proven program is clarified for the general reader. His concise instructions for self-hypnosis are founded on four essential tasks: entering a zone of calm awareness, accepting the self unconditionally, allowing all parts of the problem to express themselves, and reorganizing perceptions for lasting change. Best of all, Dr. Alman's self-hypnosis techniques don't require expensive consultations or hours of therapy. Allowing everyone to benefit from Dr. Alman's procedures, Keep It Off reveals the secrets for gaining true independence from out-of-control routines. Medical hypnosis has become a cutting-edge treatment option for a variety of chronic illnesses. With Keep It Off, it will also revolutionize the way we shed unhealthy pounds -- for good.