From Book News, Inc.
Developed at San Francisco State University, this textbook isolates the five fundamental image elements of television and film--light and color, 2D space, 3D space, time/motion, and sound--examines their aesthetic characteristics and potentials, and structures them in their respective aesthetic fields. The fourth edition adds sections on inductive shot sequences, electronic cinema, and alternative storytelling techniques.Copyright © 2004 Book News, Inc., Portland, OR


Book Description
This book describes the major aesthetic image elementslight and color, space, time-motion, and soundand how they are used in television and film. Zettls comprehensive coverage of aesthetic theory and his inclusion of effective visuals and examples place this text in a class by itself.


About the Author
Dr. Herbert Zettl is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he teaches in the areas of video production and media aesthetics. He received his Ph.D. from the University of California, Berkeley after receiving an A.B and M.A. from Stanford University. While at San Francisco State University, he was the Director of the Institute of International Media Communication. Prior to joining the San Francisco State University faculty, he worked at several professional television stations, including KPIX, the CBS affiliate in San Francisco, where he was producer-director. He participated in numerous CBS and NBC network television productions, such as Edward R. Murrow's PERSON TO PERSON. While at KPIX he won an EMMY Award of the San Francisco Chapter of the National Academy of Television Arts and Sciences for innovation in entertainment shows. He has been inducted into the prestigious Silver Circle of the National Academy of Television Arts and Sciences, Northern California Chapter, for outstanding contributions to the television profession. Dr. Zettl has written numerous articles, many of which were translated into foreign languages and/or published abroad. In addition to SIGHT, SOUND, MOTION: APPLIED MEDIA AESTHETICS, he has also written other books on television production and aesthetics (all published by Thomson/Wadsworth), including TELEVISION PRODUCTION WORKBOOK, VIDEO BASICS WORKBOOK, AND TELEVISION PRODUCTION HANDBOOK.

FROM THE PUBLISHER