Book Description
This text is intended to assist students in understanding both the fundamental role and importance of transportation in companies and in our society, and the complex environment in which transportation service is provided today. The authors take a managerial approach to teaching transportation concepts and issues, providing students the tools to adapt to this fast-paced and rapidly changing industry.

About the Author
Executive Director of the Center for Logistics Research, Professor of Business Administration. John J. Coyle is Professor of Business Administration and Executive Director of the Center for Logistics Research. He also serves as Faculty Representative to the NCAA and the Big Ten for Penn State. He holds a bachelor's degree and master's degree from Penn State, and he earned his doctorate at Indiana University, Bloomington, Indiana, where he was a U.S. Steel Fellow. Professor Coyle has written over 100 publications in the areas of transportation and logistics. He has presented papers on these same topics at professional meetings, including the Council of Logistics Management, the American Marketing Association, the national Academy of Sciences, the Transportation Research Forum, and the Southern Marketing Association. He is the co-author of two best selling textbooks, The Management of Business Logistics, and Transportation. He was editor of the Journal of Business Logistics from 1990 to 1996. He currently serves on the editorial review board of the Journal of Business Logistics, the Supply Chain Review, and the International Journal of Physical Distribution and Logistics. Dr. Coyle's current research focuses on the interfaces between logistics, marketing, and manufacturing with particular emphasis upon supply chain management and channels of distribution. A closely related topic that he is pursuing is reverse channels of distribution and their special logistical problems. In 1991 Dr. Coyle received the Council of Logistics Management's top honor - the Distinguished Service Award. This accolade is emblematic of "an individual who has made a significant contribution to the art and science of logistics."

FROM THE PUBLISHER

This text is intended to assist students in understanding both the fundamental role and importance of transportation in companies and in our society, and the complex environment in which transportation service is provided today. The authors take a managerial approach to teaching transportation concepts and issues, providing students the tools to adapt to this fast-paced and rapidly changing industry.

FROM THE CRITICS

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