Harvard Business Review, October 2001
Worth seeking out, particularly for managers...a sobering personal story about the dangers of any kind of business enthusiasm.
The Ann Arbor News, August 2001
Wicked, funny, insightful. This book is light years better than "Who Moved My Cheese."
Book Description
Go behind the scenes of the New Economy in this compelling firsthand account written by a Fortune 500 company's e-commerce manager. Often funny, occasionally shocking, but always on target, When the Caffeine Wears Off recounts the efforts of a century-old firm to gain a foothold in the online world.
Starting in August 1999, as the hype surrounding the Internet was reaching its peak, When the Caffeine Wears Off candidly reveals how the consultants, entrepreneurs and others involved with the New Economy really behave outside the public view.
Filled with real-world lessons from the trenches, When the Caffeine Wears Off is a must-read for businesspeople and anyone else who wants to understand the inner workings of the New Economy – and earn a profit in the digital age.
"Wicked, funny, insightful. This book is light years better than Who Moved My Cheese." -The Ann Arbor News
From the Publisher
An insider’s look at the people and firms of the New Economy – including practical guidance for competing in the post dot-com era.
About the Author
Brian Ross works at a Fortune 500 company, where he is a manager on the e-commerce team. He lives far away from Silicon Valley in a less hyped part of the world. "When the Caffeine Wears Off" is his first book.
When the Caffeine Wears off: De-Hyping the New Economy FROM THE PUBLISHER
Author Brian Ross provides an insider's look at the people and firms of the New Economy. Includes practical guidance for competing in the post dot-com era.
Go behind the scenes of the New Economy in this compelling firsthand account written by a Fortune 500 company's e-commerce manager. Often funny, occasionally shocking, but always on target, When the Caffeine Wears Off recounts the efforts of a century-old firm to gain a foothold in the online world.
Starting in August 1999, as the hype surrounding the Internet was reaching its peak, When the Caffeine Wears Off candidly reveals how the consultants, entrepreneurs and others involved with the New Economy really behave outside the public view. Filled with real-world lessons from the trenches, When the Caffeine Wears Off is a must-read for businesspeople and anyone else who wants to understand the inner workings of the New Economy - and earn a profit in the digital age.
SYNOPSIS
An insiderﾽs look at the people and firms of the New Economy ﾽ including practical guidance for competing in the post dot-com era.
FROM THE CRITICS
Harvard Business Review
Worth seeking out, particularly for managers...fluid narrative with rarely seen details about corporate politics and partner relationships.
Business @. Wharton Newsletter
An insiderﾽs scathing look at e-commerce excesses. The book rings true. And itﾽs a good read.
Ann Arbor News
Wicked, funny, insightful. This book is light years better than Who Moved My Cheese.
Art & Photography
Book Info
