Book Description
This text shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security.
Book Info
Presents a self-paced tutorial with an abundance of step-by-step activities to provide an understanding of e-commerce. Allows you to apply the skills you've learned. Softcover.
E-Commerce Basics FROM THE PUBLISHER
This text shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security.