Review
John Robbins author of Diet for a New America Buy ten copies; give them to people you love. This is the real thing.


Book Description
Howard Lyman's testimony on The Oprah Winfrey Show revealed the deadly impact of the livestock industry on our well-being. It not only led to Oprah's declaration that she'd never eat a burger again, it sent shock waves through a concerned and vulnerable public. A fourth-generation Montana rancher, Lyman investigated the use of chemicals in agriculture after developing a spinal tumor that nearly paralyzed him. Now a vegetarian, he blasts through the propaganda of beef and dairy interests -- and the government agencies that protect them -- to expose an animal-based diet as the primary cause of cancer, heart disease, and obesity in this country. He warns that the livestock industry is repeating the mistakes that led to Mad Cow disease in England while simultaneously causing serious damage to the environment. Persuasive, straightforward, and full of the down-home good humor and optimism of a son of the soil, Mad Cowboy is both an inspirational story of personal transformation and a convincing call to action for a plant-based diet -- for the good of the planet and the health of us all.


Download Description
When former cattle rancher Howard Lyman appeared on The Oprah Winfrey Show in 1996 to share his insider view of the danger of Mad Cow Disease spreading to this country, his revelations about the beef industry prompted a group of Texas cattlemen to file a lawsuit charging Lyman and the talk show host with food disparagement. That wasn't enough to silence Howard Lyman, and in this stirring account of his journey from meat-loving cowboy to vegetarian environmental activist, he tells the whole truth about the catastrophic consequences of an animal-based diet. Lyman is well aware of what goes into our livestock-- high doses of pesticides, growth hormone, and the ground-up remains of other animals. A fourth-generation Montana farmer, he regularly doused his cattle and soil with chemicals. It was only when he narrowly escaped paralysis from a spinal tumor that Lyman began to question his vocation and the effect it was having on people and on the land he loved. The questions he raised and the answers he found led him, surprisingly, to adopt a vegetarian diet. As a result, he lost 130 pounds and lowered his cholesterol by more than 150 points. He is now one of America's leading spokesmen for vegetarianism. Along the way, Lyman learned even more about the alarming dangers associated with eating meat. Here he blasts through the propaganda of the beef and dairy industries (and the government agencies that often protect them) and exposes an animal-based diet as the primary cause of cancer, heart disease, and obesity in this country. In a powerful and original voice, he warns that our livestock industry has repeated the mistakes that led to Mad Cow Disease in England while it simultaneously visits frightful, lasting damage on our environment.


About the Author
Howard F. Lyman is the President of Earthsave International and former Director of the Eating with Conscience Campaign and President of the International Vegetarian Union. He lives in Alexandria, Virginia.

FROM THE PUBLISHER

Lyman is well aware of what goes into our livestock - high doses of pesticides, growth hormone, and the ground-up remains of other animals. A fourth-generation Montana farmer, he regularly doused his cattle and soil with chemicals. It was only when he narrowly escaped paralysis from a spinal tumor that Lyman began to question his vocation and the effect it was having on people and on the land he loved. The questions he raised and the answers he found led him, surprisingly, to adopt a vegetarian diet. As a result, he lost 130 pounds and lowered his cholesterol by more than 150 points. He is now one of America's leading spokesmen for vegetarianism. Along the way, Lyman learned even more about the alarming dangers associated with eating meat. Here he blasts through the propaganda of the beef and dairy industries (and the government agencies that often protect them) and exposes an animal-based diet as the primary cause of cancer, heart disease, and obesity in this country.

WHAT PEOPLE ARE SAYING

"Howard Lyman's personal odyssey from cowboy to cattle rancher to animal rights activist, environmentalist, and vegetarian is an inspiring chronicle of the life and times of an extraordinary human being -- an individual who risked everything, including giving up his own past, to help crete a more humane and civilized future. Who better to tell the story of the American cattle culture than a man baptized in the beef mystique and now its chief critic." -- Author of Beyond Beef: The rise and Fall of the Cattle Culture — Jeremy Rifkin

"I can honestly say that there is not a man on this planet I respect more than Howard Lyman. I cannot speak highly enough of the man, his work, or his book. Mad Cowboy is his story, and it is truly one of the most important ones of this century. Buty ten copies; give them to people you love. This is the real thing." -- Author of Diet for a New America and Reclaiming Our health, and founder of EarthSave — John Robbins

"Howard Lyman is fighting not only for our health but our nation's sanity as well. He challenges not only mad cows, but a mad system that gives us the dead wrong answer when we ask, 'What's for dinner?'" — Studs Terkel