San Francisco Examiner
An excellent new book.... Added to his ideas for creating an exciting store, Falk addresses many key topics to help small retailers compete with larger competitors.


Book Description
In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity.

In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition.


About the Author
Edgar A. Falk is a marketing and public relations veteran, with more than 30 years' experience with such firms as BBD&O and N.W. Ayer, serving clients such as GE, AT&T, and Sharp Electronics. The recipient of five Silver Anvils from the PR Society of America, and the author of numerous articles on advertising and public relations, Mr. Falk now operates his own agency.

FROM THE PUBLISHER

Edgar A. Falk's 1001 Ideas to Create Retail Excitement is a compendium that no small or medium-size retail business owner can afford to be without. Here, the author, a nationally known marketing and public relations guru whose clients have included everyone from GE to American Motors, amends his landmark retailing bible with seven new chapters, including one on restaurant marketing, and teaches business owners how to think big in the face of growing competition and consumer insecurity.

He offers a veritable encyclopedia of practical suggestions that show small- to medium-size retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back over and over again. From proven successful ideas for eye-catching window displays, in-store promotions, restaurant marketing, and special events to strategies tried for market research and publicity, this guide provides everything the small- to medium-size business owner needs to become more aggressive and effective in pulling in customers and fending off competition.

FROM THE CRITICS

San Francisco Examiner