Book Description
An irreverent, off-the-wall, PC-slammin', totally-biased look at Apple, and what it's like to be a Mac user stuck in a Windows dominated world. Macintosh...The Naked Truth is definitely not another Mac how-to book; it's a mass-market, personality book about a computer platform and the people who love it, and the love/hate relationship they have with Apple. It's about what you feel, how you're treated (and mistreated), and what it's really like living life in the computing minority.The book, based upon the author's hugely popular magazine column, takes a humorous, evangelical look at Apple Computer and what it's like to be a Macintosh user living in a PC-dominated world. The success of Kelby's column lies in the fact that although it makes serious points about Apple's shortcomings, and what it's really like being a Mac user, it presents them in a humorous, often sarcastic, and occasionally sophomoric way that Mac users love. It's brash, unapologetic, insightful, controversial, outspoken, and often hilarious, peppered with 100% Macintosh attitude. Although it pokes light-hearted fun at everyone from Apple CEO Steve Jobs to the PC users manning the Apple section of CompUSA, each chapter contains an underlying message of Apple evangelism, and it can often be as inspiring as it is funny.
From the Back Cover
An irreverent, off-the-wall, PC-slammin', totally-biased look at Apple, and what it's like to be a Mac user stuck in a Windows dominated world. Macintosh...The Naked Truth is definitely not another Mac how-to book; it's a mass-market, personality book about a computer platform and the people who love it, and the love/hate relationship they have with Apple. It's about what you feel, how you're treated (and mistreated), and what it's really like living life in the computing minority.The book, based upon the author's hugely popular magazine column, takes a humorous, evangelical look at Apple Computer and what it's like to be a Macintosh user living in a PC-dominated world. The success of Kelby's column lies in the fact that although it makes serious points about Apple's shortcomings, and what it's really like being a Mac user, it presents them in a humorous, often sarcastic, and occasionally sophomoric way that Mac users love. It's brash, unapologetic, insightful, controversial, outspoken, and often hilarious, peppered with 100% Macintosh attitude. Although it pokes light-hearted fun at everyone from Apple CEO Steve Jobs to the PC users manning the Apple section of CompUSA, each chapter contains an underlying message of Apple evangelism, and it can often be as inspiring as it is funny.
About the Author
Scott is Editor-in-Chief of Mac Design Magazine, the graphics magazine for Macintosh users, and Photoshop User magazine, the Adobe Photoshop "How-to" magazine. Scott is co-founder of Mac Today magazine, and has been a contributing editor and columnist to several Mac Web sites, including MacCentral.com.
He is president of the National Association of Photoshop Professionals (NAPP), the worldwide trade association for Adobe Photoshop users, and is President of KW Media Group, Inc., a Florida-based software education andpublishing firm.
Author of the best-selling books Photoshop 6 Down & Dirty Tricks and Photoshop 6 Photo-Retouching Secrets, Scott is also co-author of Photoshop 6 Killer Tips, all from New Riders Publishing.
He's a contributing author to the books Maclopedia, the Ultimate Reference on Everything Macintosh from Hayden Books; Photoshop 6 Effects Magic from New Riders; and Adobe Web Design and Publishing Unleashed from Sams.net Publishing.
Scott is training Director for the Adobe Photoshop Seminar Tour, Technical Chair for PhotoshopWorld, and is a speaker at graphics trade shows and events around the world, including Macworld Expo. He is also featured in a series of Photoshop, Illustrator, and Web design video training tapes and has been training Macintosh graphics professionals around the world since 1993.
Scott lives in the Tampa Bay area of Florida with his wife Kalebra and his 5-year-old son Jordan. For more background info on him, visit http://www.scottkelby.com
Macintosh... The Naked Truth FROM THE PUBLISHER
Scott Kelby, the outspoken, founding Editor of Mac Today magazine, takes a no-holds-barred look at what it's really like to be a Macintosh user in a PC-dominated world. This is definitely not another look at Apple's history. Instead, it's a hilarious, off-the-wall view of the Macintosh culture and lifestyle with a take-no-prisoners policy toward PC users. Microsoft, Apple, and anyone else who gets in his way. No topic is off limits and Mac fanatics will cheer as he really tells it like it is, using his unique brand of humor, in this PC-slammin', Microsoft-bashing, all-out Macintosh love fest! Plus, the book is filled with enough "Mac Ammo" to put any PC user down on the ground, cowering in the fetal position, begging for mercy in 60 seconds or less. If you're ready to finally see someone settle the score, this book is for you!
Art & Photography
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