Chicago Tribune(November 4, 2002)
To those obsessed with Starbucks: Your Bible has arrived. It’s called "The Caffeine Advantage."


CBS News “Sunday Morning” (November 3, 2002)
Weinberg is one of the loudest voices in a…new school of caffeine advocates [who] aren't shooting from the hip.


Boston Globe (October 27, 2002)
Offers average morning self-medicators hope they too can join...what an old ad campaign once dubbed "the coffee achievers."


Slate (May 9, 2002)
Among the more welcome titles is The Caffeine Advantage, detailing the many positive and life-changing effects of strategic caffeine use.


Chicago Tribune (October 20, 2002)
This book could help the 90 percent of Americans who consume caffeine daily do so without guilt.


Review
Dr. Paul Kulkosky Professor of Psychology, Colorado State University The Caffeine Advantage will be an important and popular book, indeed a boon to humanity! It is a wonderful work of popular science that will improve many lives if read properly. A copy should be placed in every café! It should win public-service awards and sell many copies. Reading it was a pleasure not unlike drinking coffee made from freshly ground beans.


Book Description
We all know that caffeine helps keep you awake and alert, but the things we don't know about caffeine could fill a book. Now Bennett Alan Weinberg and Bonnie K. Bealer, the award-winning authors of The World of Caffeine, the foremost reference book on the science and culture of caffeine, have done just that -- creating an authoritative self-help guide to caffeine's little-known practical secrets and benefits. Based on groundbreaking new research, The Caffeine Advantage offers step-by-step programs that show you how caffeine can improve your IQ, memory, mood, athletic ability, physical condition, and performance at work. In the process, Weinberg and Bealer debunk common myths and misconceptions -- that caffeine causes hypertension, anxiety, heart disease, even cancer -- and show the many positive and life-changing effects of strategic caffeine use. Everyone in today's competitive environment is looking for an edge, and caffeine can provide the little boost that gives you the advantage you need to succeed. The key is knowing what caffeine can do for you and how to use it effectively. Here are just some of its amazing advantages: Improves your ability to think clearly and solve problems, and can actually raise your IQ Increases your short-term memory, helps you concentrate, and relieves boredom Is a powerful antioxidant, combating muscle damage and helping you to stay younger Improves your mood and overcomes depression, creating an "attitude of success" Helps you run, swim, and cycle longer and faster Increases the painkilling power of common analgesics and is itself a strong pain reliever Grows brain cells in the areas of the brain responsible for long-term memory Already widely acclaimed by many of the foremost academic researchers in the world, including Dr. Paul Kulkosky, whose foreword introduces the book, The Caffeine Advantage delivers a comprehensive program for working smarter, not harder, and for improving mood, athletic fitness, and mental performance.


About the Author
Bennett Alan Weinberg is a leading authority on the science of caffeine. In 1986 he founded a consulting firm specializing in pharmaceutical and medical communications, serving many of the Fortune 500 companies. His work includes developing Continuing Medical Education (CME) programs to train physicians in the diagnosis and treatment of disease and in the use of pharmaceuticals. A graduate of Columbia College and New York University School of Law, he has taught at Temple University.

FROM OUR EDITORS

Every deadline-cruncher knows that caffeine can keep you awake and alert, but how many of us know the other benefits of this drug? According to caffeine specialists Weinberg and Bealer, the popular stimulant can improve your IQ, memory, mood, athletic ability, physical condition, and performance at work. To prove it, they have devised enjoyable step-by-step programs and self-tests that any reader can perform.

FROM THE PUBLISHER

We all know that caffeine helps keep you awake and alert, but the things we don't know about caffeine could fill a book. Now Bennett Alan Weinberg and Bonnie K. Bealer, the award-winning authors of The World of Caffeine, the foremost reference book on the science and culture of caffeine, have done just that -- creating an authoritative self-help guide to caffeine's little-known practical secrets and benefits. Based on groundbreaking new research, The Caffeine Advantage offers step-by-step programs that show you how caffeine can improve your IQ, memory, mood, athletic ability, physical condition, and performance at work. In the process, Weinberg and Bealer debunk common myths and misconceptions -- that caffeine causes hypertension, anxiety, heart disease, even cancer -- and show the many positive and life-changing effects of strategic caffeine use.

Everyone in today's competitive environment is looking for an edge, and caffeine can provide the little boost that gives you the advantage you need to succeed. The key is knowing what caffeine can do for you and how to use it effectively. Here are just some of its amazing advantages:

Improves your ability to think clearly and solve problems, and can actually raise your IQ

Increases your short-term memory, helps you concentrate, and relieves boredom

Is a powerful antioxidant, combating muscle damage and helping you to stay younger

Improves your mood and overcomes depression, creating an "attitude of success"

Helps you run, swim, and cycle longer and faster

Increases the painkilling power of common analgesics and is itself a strong pain reliever

Grows brain cells in the areas of the brain responsible for long-term memory