Book Description
Search engine placement has become a key task for those engaged in website marketing because:
* Good positioning in search engines/directories dramatically increases visitor traffic.
* Optimizing search engine ranking is the most important and cost effective way of marketing a website.
* Customers use search engines more than any other method to locate websites.
Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence.
* Explains why and how marketers can and must optimize sites for searchability from the outset
* Describes how to optimize, for both local and international users
* Uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankings
Book Info
Guide to improving web ranking in search engines and getting sites listed effectively in online directories. For marketers. Softcover. DLC: Internet marketing.
About the Author
Managing Director of Sprite Interactive Ltd, a new media agency, and previously Creative Director with Disney and Buena Vista International. Information Architect, Sprite Interactive.
Marketing Through Search Optimization: How to be found on the web ANNOTATION
Audience: Practitioners and students of emarketing; IDM and CIM students.
FROM THE PUBLISHER
Marketing Through Search Optimization: How to be found on the Web is the step-by-step marketers guide to improving web ranking in search engines and getting sites listed effectively in online directories.
Submitting to search engines is only part of the challenge. It is also vital to prepare a website through 'search engine optimization', ensuring that web pages are accessible and focused in ways that drive traffic to the site. The authors guide readers through proven techniques for achieving and measuring success, and provide a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world-class web presence.
SYNOPSIS
Search engine placement has become a key task for those engaged in website marketing because:
* Good positioning in search engines/directories dramatically increases visitor traffic.
* Optimizing search engine ranking is the most important and cost effective way of marketing a website.
* Customers use search engines more than any other method to locate websites.
Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence.
* Explains why and how marketers can and must optimize sites for searchability from the outset
* Describes how to optimize, for both local and international users
* Uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankings
Art & Photography
Book Info
