From Book News, Inc.
This revised edition provides a step-by-step approach to planning and conducting successful focus groups. Includes suggestions for analyzing the data generated by such groups. Annotation copyright Book News, Inc. Portland, Or.


Review
"We want people to listen to us. . . . Focus group interviewing is about listening. It is about paying attention. . . . being nonjudgmental. . . . When used appropriately, the process improves listening and the results can be used to benefit people who shared the information. And people go away feeling good about having been heard." 


Review
"We want people to listen to us. . . . Focus group interviewing is about listening. It is about paying attention. . . . being nonjudgmental. . . . When used appropriately, the process improves listening and the results can be used to benefit people who shared the information. And people go away feeling good about having been heard." 


Book Description
"We want people to listen to us. . . . Focus group interviewing is about listening. It is about paying attention. . . . being nonjudgmental. . . .When used appropriately, the process improves listening and the results can be used to benefit the people who shared the information. And people go away feeling good about having been heard."--Richard A. Krueger & Mary Anne Casey, from the Preface This highly acclaimed book in its third edition includes the following updates and improvements:- Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. - Designing questions for asking effective questions to draw out a group and how to refine them based on the group’s responses. - Collaborative Approach updated to address the latest ways to implement the empowerment and action research. - Budgeting how to more effectively budget for a focus group - Coding how to more effectively use existing software packages to code and analyze the results of a focus group.

ANNOTATION

Planning a focus grp/particpants/moder- ating skills/reporting grp results/special audiences/etc.

FROM THE PUBLISHER

The highly acclaimed first edition of Richard Krueger's Focus Groups has become the standard introduction to this widely used technique. Retaining its focus on applied research and its step-by-step approach to planning and conducting a successful focus group, this new edition has been expanded to offer broader coverage on analyzing focus group results and exploring various collaborative approaches. It also includes additional material on questioning strategies, moderator roles, selecting participants, and accounting for cultural diversity within a focus group.

SYNOPSIS

A textbook providing instructions on the purposes and processes of focus group research, addressing broad issues; planning the study; developing a questioning route; participants; moderating skills; analyzing results; reporting; and adapting and modifying focus groups. Two new chapters compare four different approaches (market research, academic, nonprofit, and participatory) to focus group research and offer responses to participants' frequently asked questions about focus group research. Annotation c. Book News, Inc., Portland, OR

FROM THE CRITICS

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