Review
"An elementary textbook with extraordinary breadth, and many responsibly forward-thinking ideas and sources. Bravo!" 

Review
"An elementary textbook with extraordinary breadth, and many responsibly forward-thinking ideas and sources. Bravo!" 

Book Description
What is globalization? How have the world economies changed? What impact do these have on business and management practices? Globalization and Business Practice makes sense of globalization for the management student. With creative examples, case studies, and exercises, author Barbara Parker demonstrates how globalization impacts contemporary business and organizations and above all the way in which the different trends and factors interrelate. This integrated approach is the key feature of the book. Only by integrating the effects of global trendsùsuch as new technologies, new markets, cultural and political changesùcan students grasp the meaning of globalization and apply this to their study and understanding of contemporary business and management. Each chapter opens with a current case that introduces the key concepts covered in the chapter. Instances of globalization are given, followed by the effects at the organizational level and for management theory. The concluding section of the chapter reviews the key chapter concepts, a list of review and discussion questions, and gives current references to directly related future reading. Each chapter is supported by a separate section on the textÆs Internet homepage, http://www.seattleu.edu/~parker. Globalization and Business Practice has a student and teacherÆs homepage, with links to relevant sites and teaching supplements. For each chapter: + Lectures for each chapter, providing teaching objectives, teaching notes, questions and exercises, and recommended materials to use + References to recommended materials such as videos and film, and how to obtain these + Additional exercises, assignments, and handouts for each chapter + Transparencies and power point presentation for use in lectures for each chapter + A sample syllabus, with term projects for individuals and groups; critical writing exercises for each chapter; a bibliography of library sources for research on global enterprises; and suggested cases for each chapter + A student homepage and teacherÆs homepage with links to relevant sites on the Internet for each chapter Globalization and Business Practice provides a lively, well-designed guide to the complexity of globalization that will be essential for those who study business and management in a global and international context. Barbara Parker is associate professor of management at the Albers School of Business and Economics, Seattle University.

FROM THE PUBLISHER

What is globalization?

How have the world economies changed? What impact do these changes have on business and management practice?

Globalization and Business Practice is a core text which 'makes sense' of globalization for the student in management. Creatively using examples, case studies and exercises from organizations worldwide, Barbara Parker demonstrates the many levels at which globalization impacts on contemporary businesses, society and organizations and above all the way in which the different globalization trends and factors interrelate.

This integrated approach is the key feature of the book. Only by integrating the effects of global trends such as new technologies, new markets, cultural and political changes, can students grasp the meaning of globalization and apply this to their study and understanding of contemporary business and management.

Each chapter opens with a current case which introduces the key concepts covered in the chapter. Illustrations of globalization follow and these are used to consider the effects of worldwide integraton on organizations, management and international business theory. The concluding section of the chapter reviews the key chapter concepts, provides a list of review and discussion questions and gives references to further reading. The author provides her own additional material in separate sections to support each chapter of the book on her Internet homepage.