Book Description
Written by a prospect researcher, this unique book provides you with tips you need to find your next major gift donors, including step-by-step instructions.
Book Info
Guide for nonprofits in identifying new major gift donors. Offers the plans and tools needed to start a research component; provides step-by-step instructions to identify new donors, track progress, locate the best information resources, and implement a successful research strategy. Includes sample forms, analytical techniques, and screening ideas. Softcover.
Prospect Research: A Primer for Growing Nonprofits SYNOPSIS
Non-profit organizations sometimes hire prospect researchers to identify and learn about potential donors to their organizations through examining publicly available information on corporate stock holdings, published donations, and other data. Hogan (a researcher for the U. of Puget Sound) offers a manual on prospect research, first describing the history, mission, and ethics of the practice. She then describes the identification of wealth and gift-giving habits and explains the different tools and methods of the prospect researcher. When discussing legal matters, the text is limited to U.S. realities. Annotation ©2003 Book News, Inc., Portland, OR
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