FROM THE PUBLISHER

The secrets of effective e-mail campaigns — revealed

Includes an 18-page directory of Net marketing resources

Your fun and easy guide to Internet marketing that gets results Whether you're a brick-and-mortar business or a dot-com startup, effective marketing these days has to include an Internet component. That's where this friendly guide comes in. From setting up a killer site to making the most of e-mail, banner ads, and online PR, it shows you step-by-step how to turn the Net into a terrific marketing tool.

Discover how to: Win the new domain name game Turn your site into a marketing vehicle Avoid e-mail marketing blunders Create a winning Internet ad campaign Generate buzz with Web PR

The Dummies Way™ Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and fun

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AUTHOR DESCRIPTION

Frank Catalano is a veteran technology marketing consultant and analyst. As principal of Catalano Consulting, Frank has worked with both start-ups and established technology companies. His long-term consulting assignments included stints as Managing Director for PC Data￯﾿ﾽs Internet Monitoring Division, VP Marketing for McGraw-Hill Home Interactive, VP Marketing for Apex Computer, VP Marketing for iCopyright, and Chief Marketing Officer for Boxer Learning. Frank is also a media commentator on industry trends: Tech Editor for KCPQ-TV Fox Seattle, author of the Ctrl-Alt-Frank column for the Puget Sound Business Journal, and author of the long-running Byte Me columns for Seattle Weekly and Eastsideweek.

Bud Smith's experience includes both the technical and marketing sides of the computer and Internet industries. Bud made surfboards and sold pizzas on Navy ships before starting in the computer industry at 21. He was a data entry supervisor, programmer, and technical writer before working as a competitive analyst and QuickTime marketing manager at Apple Computer. He has been a full-time writer and has joined Frank in several consulting projects. Bud is currently Director of Channel Marketing at HubStorm, a venture-funded Silicon Valley startup. Bud's writing experience is all on the nonfiction side and includes computer and medical articles as well as more than a dozen computer books, including Creating Web Pages For Dummies, 5th Edition.

ACCREDITATION

Frank Catalano is a veteran technology marketing consultant and analyst. As principal of Catalano Consulting, Frank has worked with both start-ups and established technology companies. His long-term consulting assignments included stints as Managing Director for PC Data's Internet Monitoring Division, VP Marketing for McGraw-Hill Home Interactive, VP Marketing for Apex Computer, VP Marketing for iCopyright, and Chief Marketing Officer for Boxer Learning. Frank is also a media commentator on industry trends: Tech Editor for KCPQ-TV Fox Seattle, author of the Ctrl-Alt-Frank column for the Puget Sound Business Journal, and author of the long-running Byte Me columns for Seattle Weekly and Eastsideweek.