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   Book Info

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Public Relations Kit For Dummies  
Author: Eric Yaverbaum
ISBN: 0764552775
Format: Handover
Publish Date: June, 2005
 
     
     
   Book Review


Book Description
When it comes to marketing, nothing beats good word of mouth. But how do you get your customers talking? This friendly guide shows you step-by-step how to create and implement an effective public relations strategy for pennies on the dollar compared to the cost of advertising. Public Relations Kit For Dummies gives you all the tools you need to spread the word about your product or service, without a PR agency. All it takes is effort and the straightforward guidelines you’ll find in this helpful guide.

If you’re a small business owner or manager or an entrepreneur, good PR will give you an advantage over your competition. If you’re a corporate manager or executive, you need an effective public relations program to communicate with your target market without increasing ad spending. In Public Relations Kit For Dummies, you’ll discover how to: Map a winning PR strategy Grab attention with press releases, interviews, and events Cultivate good media relations Get print, TV, radio, and Internet coverage Manage crises

This book is packed with successful ideas, techniques, and campaigns that really worked – and you can customize them to fit your clientele, product, or service. This friendly guide shows you how PR works, how to brainstorm for creative ideas, how to deliver your message to the media, and how to create buzz. And there’s more: Developing and stick to a budget Building an in-house PR department Specific PR tactics like contests, surveys, and tie-ins Company newsletters Writing query letters and pitch letters Handling yourself in interviews Turning bad press into good publicity Developing a contact list Specific strategies for radio, TV, newspapers, and new media Handling crises Measuring PR results

The book also includes a CD-ROM full of helpful PR forms, checklists, and templates; lists of resources like PR firms and media outlets; and software programs that makes PR simple. If you want people to notice your product or service, Public Relations Kit For Dummies is the only resource you need.


Book Info
(IDG Books) A friendly guide showing how to maximize media exposure and generate buzz, map a winning PR strategy and manage crises. The CD-ROM contains videos, public relations forms, lists of PR firms, media outlets and useful contacts, plus PC software tools and links to PR Web resources. Softcover.


From the Back Cover
Proven techniques that maximize media exposure and generate buzz Let a PR pro show you how to get people talking When it comes to marketing, nothing beats good word of mouth. But how do you get your customers talking? This friendly guide shows you step-by-step how to come up with a compelling company story, sell it to the media, and follow through with a full-throttle campaign that'll generate buzz — and build your bottom line. all this on the CD-ROM Videos, public relations forms, checklists, and templates, plus lists of PR firms, media outlets, and other useful contacts PR software tools, including a Start Right Marketing demo, ecBuilder, and Maximizer trial versions, and TeleMagic evaluation version Links to PR Web resources PC running Windows 95 or later, Windows NT 4 or later, or a 60840 Mac running Os 7.5.5 or later. See About the CD Appendix for further requirements and details. Plus leading Internet tools Discover how to: Map a winning PR strategy Grab attention with press releases, interviews, and events Cultivate good media relations Get print, TV, radio, and Internet coverage Manage crises Get smart! www.dummies.com


About the Author
Eric Yaverbaum's PR firm, Jericho Communications, has represented IKEA Home Furnishings, Domino's Pizza, Progressive Auto Insurance, The Hain Cellestial Group, United Distillers & Vintners North America, and many others. He is coauthor of I'll Get Back to You. Bob Bly is a seasoned business writer.




Public Relations Kit For Dummies

FROM THE PUBLISHER

Proven ways to create positive publicity that gets results! Image is everything-and good public relations is important for every business, especially in this information age. Public Relations Kit For Dummies will give you the tools to create press releases, work the media, and convert that PR buzz into sales and more. The CD-ROM is filled with valuable resources including media lists, sample plans and press releases, templates for common PR forms, databases, and other PR resources. The book features advice on how to:

￯﾿ᄑOrganize and orchestrate PR from tight budgets
Tie in PR to advertising and marketing campaigns
Promote via the latest technology-from traditional special events to the World Wide Web
Coordinate various media for PR campaigns-including TV, radio, print, and the Internet
Troubleshoot PR disasters

About the Author
Eric Yaverbaum (New York, New York) is the founder and president of Jericho Communications, which represents PR clients such as AT&T, CBS-Television, IKEA, and Domino's Pizza. He appears frequently on television and radio and is quoted in many national publications.

     



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