Review
“…insightful and well-reasoned…” (Money Matters, October 2004)


Review
“…insightful and well-reasoned…” (Money Matters, October 2004)


Book Description
Not everyone is cut out to be a professional accountant. But thanks to Accounting For Dummies, 2nd Edition you can get a handle on the financial aspects of your business, investments, or taxes. Accounting professor and author John A. Tracy sheds light on the mysteries of Generating income statements and balance sheets Establishing budgets, controlling profit and cash flow, stemming losses, and managing inventory Evaluating profit margins – and identifying ways to increase them Making financial decisions that keep investors, creditors, and managers satisfied Reading financial reports Surviving an audit and using the results to improve your accounting system Putting the latest computer technology to work to help you manage the bottom line

If you've steered clear of accounting because you thought it incomprehensible by mere mortals, prepare to be enlightened. Accounting For Dummies, 2nd Edition empowers you with knowledge you can't afford to be without.


Book Info
(IDG Books) A friendly guide for the average person to basic accounting principles. Shows how to use accounting and financial reports to streamline business operations by controlling costs, minimizing taxes and maximizing profits. Previous edition; c1997. Softcover.


From the Back Cover
Praise for 1st Edition of Accounting For Dummies® "Essential reading for all of us who want to manage our business finances effectively." —Mary Metcalfe, Partner, Envirocomm Communications "[Tracy] has an uncanny knack for explaining complicated accounting and financial material." —G. Dale Meyer, Professor, College of Business, University of Colorado "A wealth of practical information on understanding how to manage budgets." — Jack Rudolph, Retired President, Colorado Community First National Bank Find out how to improve your profits and control costs Get a better grip on stock options and earnings per share Whether you're a small business owner, a manager with budget responsibilities, or just want to understand your 401(k) statements, this friendly guide helps you get a handle on all those columns of numbers — and shows how you can use accounting and financial reports to control business costs, minimize taxes, and maximize profits. Discover how to: Make sense of bookkeeping basics Read a financial statement Manage budgets for a better bottom line Analyze business strengths and weaknesses Evaluate accounting methods and business structures Get smart! www.dummies.com Register to win cool prizes Browse exclusive articles and excerpts Get a free Dummies Daily e-mail newsletter Chat with authors and preview other books Talk to us, ask questions, get answers


About the Author
John A. Tracy, CPA, a former staff accountant at Ernst & Young, taught accounting at the University of Colorado for many years. His other books include the 250,000 copy bestseller, How to Read a Financial Report.

FROM THE PUBLISHER

Praise for 1st Edition of Accounting For Dummies® "Essential reading for all of us who want to manage our business finances effectively." —Mary Metcalfe, Partner, Envirocomm Communications "[Tracy] has an uncanny knack for explaining complicated accounting and financial material." —G. Dale Meyer, Professor, College of Business, University of Colorado "A wealth of practical information on understanding how to manage budgets." — Jack Rudolph, Retired President, Colorado Community First National Bank

Find out how to improve your profits and control costs

Get a better grip on stock options and earnings per share Whether you're a small business owner, a manager with budget responsibilities, or just want to understand your 401(k) statements, this friendly guide helps you get a handle on all those columns of numbers — and shows how you can use accounting and financial reports to control business costs, minimize taxes, and maximize profits.

Discover how to: Make sense of bookkeeping basics Read a financial statement Manage budgets for a better bottom line Analyze business strengths and weaknesses Evaluate accounting methods and business structures

Get smart! www.dummies.com Register to win cool prizes Browse exclusive articles and excerpts Get a free Dummies Daily e-mail newsletter Chat with authors and preview other books Talk to us, ask questions, get answers