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   Book Info

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Madonna As Postmodern Myth: How One Star's Self-Construction Rewrites Sex, Gender, Hollywood and the American Dream  
Author: Georges-Claude Guilbert
ISBN: 0786414081
Format: Handover
Publish Date: June, 2005
 
     
     
   Book Review

Book Description
Madonna has long been accepted as a pop culture icon, but this text postulates a greater cultural importance by analyzing her as a postmodern myth. This work examines how Madonna methodically discovered and constructed herself (often rewriting her past), the nature and extent of her ambition and the means she used to reach her goals. It also details the way in which she organized her own cult (borrowing from the gay community), devised her artistic output, and cunningly targeted different audiences. It also studies the fundamental contradiction—virgin or vamp? saint or prostitute?—that fuels Madonna’s career and describes how Madonna reflects today’s society, its contradictions and its attitudes toward sexuality and religion.

About the Author
Georges-Claude Guilbert teaches American literature, gender studies and popular culture at the University of Rouen and is an editor of the electronic academic journal Cercles. He lives in Notre Dame de Bondeville, France.




Madonna as Postmodern Myth: How One Star's Self-Construction Rewrites Sex, Gender, Hollywood and the American Dream

FROM THE PUBLISHER

Madonna has long been accepted as a pop culture icon, but this text postulates a greater cultural importance by analyzing her as a postmodern myth. This work examines how Madonna methodically discovered and constructed herself (often rewriting her past), the nature and extent of her ambition and the means she used to reach her goals. It also details the way in which she organized her own cult (borrowing from the gay community), devised her artistic output, and cunningly targeted different audiences. It also studies the fundamental contradiction - virgin or vamp? saint or prostitute? - that fuels Madonna's career and describes how Madonna reflects today's society, its contradictions and its attitudes toward sexuality and religion.

SYNOPSIS

After defining what he means by myth, Guilbert (American literature, gender studies, and popular culture, U. of Rouen) describes how the multimedia pop star methodically discovered and constructed her persona, her contradictory image of good girl and bad, the different masks she wears, and how she reflects the America of her time. Annotation c. Book News, Inc.,Portland, OR

     



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