Review
"This book is highly recommAnded for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time." —National Society of Fund Raising Executives Journal on the 1st edition

"Dove, drawing on his own experience and that of other authorities, has put everything into one volume, everything you need to know to succeed.... Considering the proliferation of capital campaigns, the only surprise is that such a book was so long in coming." —Contributions on the 1st Edition


Book Description
"This book is highly recommended for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time."--National Society of Fund Raising Executives Journal on the 1st edition Conducting a Successful Capital Campaign has been the definitive resource on capital campaigns for a decade. Now, in the long-awaited second edition of the best-selling guide, Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign. He not only gives authoritative guidance to every aspect of a capital campaign but also provides new discussions on such important topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, establishing a campaign and solicitation process, and more. Other enhancements include: A dramatically expanded resource section that includes samples of a strategic plan, market surveys, case statements, financial reports, pledge forms, newsletters, program brochures, a complete volunteer kit, and a post-campaign evaluation New chapters on technology in fundraising, leadership gifts, and developing lasting relationships with donors Updated examples and real-world lessons from diverse organizations that have conducted their own capital campaigns The Dove Preparedness Index (DPI), a unique measurement tool that helps organizations simply and accurately assess their readiness to embark on a capital campaign The new Continuous Lifetime Giving Program Model, including an analytical and segmented marketing approach to its implementation A modernized version of the 80/20 rule, addressing the size and number of gifts that are needed to conduct a successful capital campaign Packed with checklists, formulas, and tables, Conducting a Successful Capital Campaign is sure to make difference in your capital campaign.


From the Inside Flap
Praise for the First Edition of Conducting a Successful Capital Campaign"This book is highly recommAnded for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time."—National Society of Fund Raising Executives Journal"Dove, drawing on his own experience and that of other authorities, has put everything into one volume, everything you need to know to succeed.... Considering the proliferation of capital campaigns, the only surprise is that such a book was so long in coming."—ContributionsConducting a Successful Capital Campaign has been the definitive resource on capital campaigns for a decade. Now, in the long-awaited second edition of the best-selling guide, Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign. In an all-new handbook format, Dove presents an authoritative, systematic guide to every aspect of a capital campaign. He provides new discussions on such important topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, establishing a campaign and solicitation process, and much more. In this new, extensively revised edition, he also adds: A dramatically expanded resource section that includes samples of a strategic plan, market surveys, case statements, financial reports, pledge forms, newsletters, program brochures, a complete volunteer kit, and a post-campaign evaluation New chapters on technology in fundraising, leadership gifts, and developing lasting relationships with donors Updated examples and real-world lessons from diverse organizations that have conducted their own capital campaigns The Dove Preparedness Index (DPI), a unique measurement tool that helps organizations simply and accurately assess their readiness to embark on a capital campaign The new Continuous Lifetime Giving Program M


From the Back Cover
Praise for the First Edition of Conducting a Successful Capital Campaign

"This book is highly recommended for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time."—National Society of Fund Raising Executives Journal

"Dove, drawing on his own experience and that of other authorities, has put everything into one volume, everything you need to know to succeed.... Considering the proliferation of capital campaigns, the only surprise is that such a book was so long in coming."—Contributions

Conducting a Successful Capital Campaign has been the definitive resource on capital campaigns for a decade. Now, in the long-awaited second edition of the best-selling guide, Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign.

In an all-new handbook format, Dove presents an authoritative, systematic guide to every aspect of a capital campaign. He provides new discussions on such important topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, establishing a campaign and solicitation process, and much more. In this new, extensively revised edition, he also adds:

A dramatically expanded resource section that includes samples of a strategic plan, market surveys, case statements, financial reports, pledge forms, newsletters, program brochures, a complete volunteer kit, and a post-campaign evaluation
New chapters on technology in fundraising, leadership gifts, and developing lasting relationships with donors
Updated examples and real-world lessons from diverse organizations that have conducted their own capital campaigns
The Dove Preparedness Index (DPI), a unique measurement tool that helps organizations simply and accurately assess their readiness to embark on a capital campaign
The new Continuous Lifetime Giving Program Model, including an analytical and segmented marketing approach to its implementation
A modernized version of the 80/20 rule, addressing the size and number of gifts that are needed to conduct a successful capital campaign

Packed with checklists, formulas, and tables, Conducting a Successful Capital Campaign serves all kinds of readers. For the seasoned practitioner, the resource presents a practical review of basic campaign principles. For newcomers and volunteers, the guide is an insightful introduction to implementing a capital campaign. Large or small, organizations are sure to find invaluable guidance on improving the effectiveness of their capital campaigns.


About the Author
Kent E. Dove is one of the nation's most respected and successful capital campaign managers and consultants. He has been called the "preeminent fundraising practitioner working in America today." Dove is currently Senior Adviser and Executive Director, Campaign Planning, for the Indiana University Foundation and holds the prestigious Council for Advancement and Support of Education (CASE) Steuben Glass Apple Award for Outstanding Teaching. He has served three terms on the CASE Educational Fund Raising Committee and one term on the National Society of Fund Raising Executives (NSFRE) Board of Directors. His past clients include the University of British Columbia in Vancouver, University of Houston Law Center, the Loma Linda University Medical Center in California, the Virginia Mason Research Center in Seattle, The Gladney Fund in Fort Worth, YWCA of Calgary, United Way of America, and many others.


Excerpted from Conducting a Successful Capital Campaign: The New, Revised and Expanded Edition of the Leading Guide to Planning and Implementing a Capital Campaign by Kent E. Dove. Copyright © 1999. Reprinted by permission. All rights reserved
The Dove Preparedness Index from Chapter 2 Another tool that has been developed and introduced in the past decade is the Dove Preparedness Index (DPI). It is not essential that a DPI review be done, but institutions are now beginning to use this tool during campaign preparation as a way of evaluating the current state of preparedness. The DPI can be used at a variety of strategic points leading up to the formal launch of a campaign. It can be administered internally or facilitated by an independent third party. Having a facilitator work with the organization is recommended if the institution's background in campaigns is weak or nonexistent, or if the institution lacks confidence that it has the knowledge, understanding, or ability to determine numerical values correctly and objectively. The DPI individually considers the ten essential prerequisites discussed in Chapter One. Each is scored on a scale of 1 to 10, with 1 representing the lowest score and 10 the highest score. Three of these ten prerequisites are considered to be key (the "key three," italicized in the example that concludes this chapter). If the overall score on all ten prerequisites is 75 or higher, and if the score on the "key three" is 25-30, then the institution is very well positioned to go forward with its campaign. If the overall score is 60-75, or if the "key three" score is 20-25, then the institution is in a gray area-close, but probably not quite ready. If the overall score is lower than 60, or if the "key three" score is below 20, then there is still work to do. Here is the DPI for a hypothetical organization: Commitments of time and support from all key participants (9) A clear organizational self-image and a strategic plan for organizational growth and improvement (8) Fundraising objectives based on important and legitimate institutional plans, goals, budgets, and needs (8) A written document that makes a compelling case for supporting the campaign (3) An assessment of the institutional development program and a market survey addressing internal and external preparedness (8) Enlistment and education of leaders (1) Ability and readiness of major donors to give substantial lead gifts (5) Competent staff and, perhaps, external professional counsel (5) Adequate, even liberal, funds for expenses (6) Consideration of other factors (age of the organization, caliber of the constituency, range of the institution's giving program, size and geographical distribution of the constituency, previous fundraising success, quality of the program and impact of its services, location of the organization, human factors, state of the economy, competing and conflicting campaigns, trends in the nonprofit sector, unfavorable publicity, local issues) (5) In this hypothetical case, the DPI was 58 and the "key three" score 9. This organization is not yet ready to proceed. What needs attention? Certainly, the case needs development; the matter of leadership needs to be addressed, and the major donor pool has to be expanded. Raising these "key three" scores alone to the level of 8-9 each would position the institution to go forward. Moreover, the cultivation process must be expedited, and it appears that the proposed budget is inadequate. There are some issues around staffing, and "other factors" were noted that either are causing concern or require some attention. Let it not be forgotten: today's preparation is tomorrow's performance. Use all these tools-strategic planning, a market survey, development program assessment, and the DPI-carefully, thoughtfully, and thoroughly, and use them all very well.

FROM THE PUBLISHER

In an all-new handbook format, Dove presents an authoritative, systematic guide to every aspect of a capital campaign. He provides new discussions on such important topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, establishing a campaign and solicitation process, and much more.. "Packed with checklists, formulas, and tables, Conducting a Successful Capital Campaign serves all kinds of readers. For the seasoned practitioner, the resource presents a practical review of basic campaign principles. For newcomers and volunteers, the guide is an insightful introduction to implementing a capital campaign. Large or small, organizations are sure to find invaluable guidance on improving the effectiveness of their capital campaigns.

SYNOPSIS

This long-awaited revision of Kent Dove's standard-setting bestseller is a comprehensive, systematic guide—packed with practical tools and advice—for planning and managing a successful campaign. The dramatically expanded resource section offers samples of key elements of a capital campaign, including a complete volunteer kit, sample budget report, program brochures, newsletters, a strategic plan, and market survey questionnaires, among other invaluable tools. A must-have for any organization, large or small, this authoritative book will help seasoned professionals and newcomers alike improve the effectiveness of capital campaigns.

FROM THE CRITICS

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