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The go-to resource for first-timers and veterans alike.
San Luis Obispo Tribune December 2003
"well-organized for fast reference..the optimal combination of warnings and marketing strategies."
Book Description
If ever a company could be described as the "800-pound gorilla" of its industry, eBay is just that in the exploding world of online auctions. But with more than 50 million registered users and almost $15 billion in annual merchandise sales, the only thing easier than selling on eBay is getting lumped in with all the other sellers. People looking to exponentially increase their visibility and potential profit keep turning to eBay the Smart Way, the definitive guide to smarter eBay tactics. Now in its third edition, this priceless tool has changed with the times to cover the latest trends, including: * local auctions * live auctions * fixed-price auctions * buying and selling cars on eBay motors * enhanced PayPal services * using digital photography * setting up eBay Stores * great inventory sources * bulk listings * eBay tools * and more Brand new chapters explain how to maximize profits in real estate sales, work with auction management services, and negotiate international transactions. As always, eBay the Smart Way is the go-to resource for first-timers and veterans alike, with step-by-step instructions for listing products, creating attention-grabbing photos and descriptions, offering top-notch customer service, and maintaining high credibility. eBay buyers will also benefit from strategies for negotiating the best deals. For the most in-depth and accessible information on how to make the most out of online auctions, "nothing explains it better than eBay the Smart Way." -- The Internet Marketing Bookshelf.
Book Info
Guide to eBay auctions; providing expanded coverage of real estate, international sales, auction management services, live and fixed price auctions, eBay Motor, PayPal, and more. Previous edition: c2001. Softcover. DLC: Internet auctions.
Ebay the Smart Way: Selling, Buying, and Profiting on the Web's #1 Auction Site FROM THE PUBLISHER
If ever a company could be described as the "800-pound gorilla" of its industry, eBay is just that in the exploding world of online auctions. But with more than 50 million registered users and almost $15 billion in annual merchandise sales, the only thing easier than selling on eBay is getting lumped in with all the other sellers. People looking to exponentially increase their visibility and potential profit keep turning to eBay the Smart Way, the definitive guide to smarter eBay tactics. Now in its third edition, this priceless tool has changed with the times to cover the latest trends, including:
* local auctions * live auctions * fixed-price auctions * buying and selling cars on eBay motors * enhanced PayPal services * using digital photography *
setting up eBay Stores * great inventory sources * bulk listings * eBay tools * and more
Brand new chapters explain how to maximize profits in real estate sales, work with auction management services, and negotiate international transactions.
As always, eBay the Smart Way is the go-to resource for first-timers and veterans alike, with step-by-step instructions for listing products, creating attention-grabbing photos and descriptions, offering top-notch customer service, and maintaining high credibility. eBay buyers will also benefit from strategies for negotiating the best deals. For the most in-depth and accessible information on how to make the most out of online auctions, "nothing explains it better than eBay the Smart Way." — The Internet Marketing Bookshelf.
About the Author:Joseph T. Sinclair (Vallejo, CA) is the author of eBay Business the Smart Way (0-8144-7202-8) and several other books on computers, software, and Web design.
SYNOPSIS
It's the world's largest marketplace: eBay! This smash-hit, on-line
auction site has at least 1,200,000 items available right this minute. This
'ultimate' marketplace is a great find for buyers--but for sellers it's a gold
mine: a whole new way to sell products, find new customers, and make hefty
profits. Sellers learn how to:* Understand all the steps required to offer a
product for bid* Follow the rules and properly record transactions* Plan and
schedule auctions for maximum profits* Prepare text and photos that will work
seamlessly in the digital marketplace, including: graphics, HTML templates, and
proper use of digital cameras* Create a web site and link it to an auction page:
This includes: photo retouching and photo collages; handling graphics formats;
and an overview of two easy authoring softwares: Netscape Composer and Microsoft
Front Page Express* Establish credibility--the heart and soul of success
on-line* Create an organized, responsive approach to customer service.It's also
critical to understand the ins-and-outs of buying strategies, so the book
explains the basics of bidding and timing, the different kinds of auctions, and
third-party bidding software.For anyone who wants to sell or market just about
anything, eBay is truly a once-in-a-century opportunity!
About the Author
Joseph T. Sinclair (Vallejo, CA) is an expert in text-based
multimedia authoring and a contributing editor and reviewer for the Multimedia
Reporter. He is the author or coauthor of numerous books on software, including
Creating Cool Web Databases, Intranet v. Lotus Notes, Java Web Magic, Developing
Web Pages with TV HTML, and Typography on the Web.
FROM THE CRITICS
Booknews
Sinclair presents ideas and strategies for jumping into the frenzy that is eBay and walking away with a dream poodle lamp or selling an old toaster for the big bucks. Much of the first half of the book deals with information that is available on the eBay website itself though in a less accessible form. Included are the basics for getting started: the rules, registration, and how-to of buying and selling in various auction formats (e.g. the author explains a "Dutch Auction"). Then Sinclair delves deeper with insightful tips, hints, and pitfalls that only a seasoned ebayer would know. Also featured is an extensive section on profiting as a "professional" seller with information on downloading multiple items, creating professional looking listings, and dealing with photographs. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Art & Photography
Book Info
