Book Description
Coverage of the essentials of visual merchandising and the basic methodology of presentation, including design, composition, color, display props and mannequins, lighting, and more. ALSO AVAILABLE INSTRUCTOR SUPPLEMENTS CALL CUSTOMER SUPPORT TO ORDER Instructor's Guide, 0-8273-5760-5
About the Author
Robert Colborne is a teacher of fashion, fashion merchandising, and retailing for four major fashion merchandising programs in the Chicago area: Rainey Harper College, Ray College of Design, The International Academy, and Joliet Junior College. He is also the Chairman of the Fashion Advisory board for Chicago Public Schools and a visual merchndising consultant to many retailers in the Chicago area.
Visual Merchandising: The Business of Merchandise Presentation FROM THE PUBLISHER
All the essential concepts and methods of visual merchandising are offered in this uniquely motivating book. Visual Merchandising: The Business of Merchandise Presentation integrates product information, store design, marketing, selling, and other key aspects of retailing to prepare the reader for the challenges and excitement of the business world. Merchandising concepts are reinforced by "Business Highlights" features that provide practical insights and advice with profiles and industry interviews; projects that encourage learning-by-doing; more than 250 photos, illustrations, charts, and tables highlighting major concepts and industry practices; and a chapter on illustration with a tie-in to design principles including the use of color for maximum impact.
Art & Photography
Book Info
