Global Marketing for the Digital Age: Globalize Your Business with Digital and Online Technology FROM THE PUBLISHER
Packed with innovative ideas, entertaining examples, and unique research, this landmark book shows how to develop a global marketing program that uses digital technology to its fullest potential.
FROM THE CRITICS
Booknews
Comparing today's global marketeers with the likes of Marco Polo, Columbus, and Drake, consultant Bishop explains how to develop a global marketing program that uses digital and online technology, and how to expand a business into foreign markets using databases, email, the World Wide Web, call centers, prepaid calling cards, private online networks, push channels, and other shiny stuff. He does not include an index. The 1996 edition was published by HarperCollins Limited in Toronto. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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