Book Description
Tourism is the world's largest industry. In the past decade it is the natural resource-based sector that has experienced the greatest growth. In particular, adventure, cultural and eco tourism (ACE tourism), for example skiing, white water rafting, whale watching, festivals and fairs. This book provides an in-depth overview of the different operations of ACE tourism. It draws on theory from recreation and leisure studies, tourism, marketing, and environmental management to demonstrate the importance of effective program planning. This is especially significant as industry competition becomes more intense in this growth sector.
Ecotourism Programme Planning FROM THE PUBLISHER
Tourism is the world's largest industry. In the past decade it is the natural resource-based sector that has experienced the greatest growth. In particular, adventure, cultural and eco tourism (ACE tourism), for example skiing, white water rafting, whale watching, festivals and fairs. This book provides an in-depth overview of the different operations of ACE tourism. It draws on theory from recreation and leisure studies, tourism, marketing, and environmental management to demonstrate the importance of effective program planning. This is especially significant as industry competition becomes more intense in this growth sector.
SYNOPSIS
Fennell (recreation and leisure studies, Brock U., Ontario, Canada) draws on his own experience leading tours in northern Canada in this carefully organized, practical text on how to plan ecotourism programs. The material is organized into topics that include the definitions and theoretical basis of ecotourism, planning programs for different types of environments, strategies for successful programs, program implementation and evaluation, and leadership models. Distributed by Oxford U. Press. Annotation (c)2003 Book News, Inc., Portland, OR
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