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   Book Info

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Painting Greeting Cards in Watercolor  
Author: Jacqueline Penney
ISBN: 0891347151
Format: Handover
Publish Date: June, 2005
 
     
     
   Book Review


From Library Journal
While this book could certainly get one started in making and marketing greeting cards, it is far better than its title implies. It is basically a very fine book on painting in small format. Penney distills her art into miniature studies that make use of techniques necessary for any size watercolor. Moreover, the explications of wet-on-wet, waxing, and masking techniques and the specific treatments of varying skies, seasons, and textures of stone are nicely done. Lacking, however, is advice on marketing one's work. Nevertheless, a unique book that is useful for a broad audience.Copyright 1997 Reed Business Information, Inc.


From Booklist
Any artistic endeavor that is confined to a small format still has the potential to be visually expansive. That is the philosophy of Long Island watercolorist Penney, whose book is aimed at practitioner and novice alike. Her angle is to use landscapes, seascapes, and natural scenes in postcards and greeting cards. Each of the more than 35 projects features step-by-step color photographs as well as indications of potential problems, such as changes in the weather. The last two sections include a look at creating fantasies and Warhol-like pictures from paint drips, plus tips on presentation. Barbara Jacobs




Painting Greeting Cards in Watercolor

FROM THE PUBLISHER

More than 35 step-by-step projects show you how to create miniature works of watercolor art. You'll be amazed at their vibrant colors and exquisite details - not to mention how quick, easy and fun they are to paint! Your original mini-creations will make perfect from-the-heart greeting cards. But the possibilities don't end there. Framed, they add a charming touch to your home decor. Created with someone special in mind, they're unique gifts. Painted on-the-spot, they make great personalized postcards or an evocative, visual travel journal. This book will get you started with instruction and lots of ideas. Then let your creativity and imagination take over.

FROM THE CRITICS

Library Journal

While this book could certainly get one started in making and marketing greeting cards, it is far better than its title implies. It is basically a very fine book on painting in small format. Penney distills her art into miniature studies that make use of techniques necessary for any size watercolor. Moreover, the explications of wet-on-wet, waxing, and masking techniques and the specific treatments of varying skies, seasons, and textures of stone are nicely done. Lacking, however, is advice on marketing one's work. Nevertheless, a unique book that is useful for a broad audience.

     



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