From Library Journal
This is a book for those who plan, buy, or design printing, written by three "lif ers" in the graphic art and printing in dustries. Designed to educate the con sumer in all phases of production, it is organized according to the sequence of most printing projects from design to shipment. Valuable discussions along the way of lesser and greater concerns (e.g., specs, evaluating quotations, monitoring quality, papers, inks, print ing processes, delivery, packaging, trade customs) make the book a useful reference for novices and the experi enced alike. Inclusivenessformats from fliers to booksand fine illustra tive materialcomparative visuals, charts, checklists, diagramsare this book's major strengths. It is technical yet accessible, instructional but inter esting. Recommended. Ann Cope land, Drew Univ. Lib . , Madison, N.J.Copyright 1986 Reed Business Information, Inc.


From Book News, Inc.
New edition of the extraordinarily clear and comprehensive guide first published in 1986. Subtitled: How to Work with Printers and Graphic Arts Services to Assure Quality, Stay on Schedule, and Control Costs--all of which is intelligently and intelligibly explained. Annotation copyright Book News, Inc. Portland, Or.

FROM THE PUBLISHER

Thousands of graphic arts professionals rely on Getting It Printed every day. Faculty in 100 colleges use it as a text that explains both business and technical aspects of industry. It is recommended by PIA, NAPL and other major trade associations. Now revised and updated for today's technology, Getting It Printed covers its topic in a clear, jargon-free way. It includes tips and advice from industry experts, checklists and helpful illustrations.

About the Author:

Mark Beach holds a doctorate in education and history from the University of Wisconsin and taught at Cornell University and the University of Rochester, where he was associate dean of the college of arts and science. His books about graphic design and production are widely used for corporate training and as college texts. He lives in Manzanita, Oregon.

Eric Kenly holds a Masters of Science in electronic publishing from Rochester Institute of Technology (RIT), where he teaches digital publishing for the Technology and Education Center. In addition, RIT sponsors Kenly for seminars and for in-house training at companies such as Kodak, 3M and Xerox.

FROM THE CRITICS

Library Journal

This is a book for those who plan, buy, or design printing, written by three ``lif ers'' in the graphic art and printing in dustries. Designed to educate the con sumer in all phases of production, it is organized according to the sequence of most printing projects from design to shipment. Valuable discussions along the way of lesser and greater concerns (e.g., specs, evaluating quotations, monitoring quality, papers, inks, print ing processes, delivery, packaging, trade customs) make the book a useful reference for novices and the experi enced alike. Inclusivenessformats from fliers to booksand fine illustra tive materialcomparative visuals, charts, checklists, diagramsare this book's major strengths. It is technical yet accessible, instructional but inter esting. Recommended. Ann Cope land, Drew Univ. Lib . , Madison, N.J.

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