Dan Mackey, San Francisco School of Bartending, April, 2003
Concise,informative,easy to read. Reveals the secrets of the trade up front before they're learned the hard way.
T. Simpson, Instructor - Infinity Bartending March, 2003
The best illustrated guide to the profession that I've seen.
J. Morley, Trinity's Bartending Academy May, 2003
After trying several manuals, Bartending Inside-Out is the only text we use.
Publisher Comments
"New Book Offers a Perfect Bartending 101" ~As reviewed in Nightclub & Bar Magazine~ "Heads up, bartenders, here's a book for you. Whether you're a rookie or an old pro, Lori Marcus' "Bartending Inside-Out" is a must. Marcus presents the ins and outs of bartending in clear, concise form, covering everything from how beer is made to how to pour it correctly. You'll find practical translations of bar-speak language such as "shaken" "stirred" and "straight up." Marcus lays out the most common back bar beverages and explains their makeup and use. Her to-the-point, no-nonsense style makes "Bartending Inside-Out" one of the most easily read reference and learning tools available today. You'll learn pouring techniques, responsible service and how-to maximize sales. "Bartending Inside-Out" is complete with index, glossary and recipes."
Bartending Inside-Out: The Guide to Profession, Profit and Fun SYNOPSIS
A powerful tool for service personnel and home enthusiasts! Learn about Single Malts, Vodka, Beer, CO2, Wine, Ports, recipes, responsible service, pouring, plus much more! Increase sales, tips, and product knowledge. Find out why Nightclub & Bar Magazine calls this book ᄑa must...one of the most easily read reference and learning tools available todayᄑ.
About the Author:
Lori Marcus has created a successful mix, combining two decades of bartending/restaurant/management experience with a professional style enjoyed and appreciated by customers and so-workers from coast to coast.
FROM THE CRITICS
Nightclub & Bar Magazine
Heads up, bartenders, hereᄑs a book for you. Whether youᄑre a rookie or an old pro, Lori Marcusᄑ ᄑBartending Inside-Outᄑ is a must. Marcus presents the ins and outs of bartending in clear, concise form, covering everything from how beer is made to how to pour it correctly. Youᄑll find practical translations of bar-speak language such as ᄑshakenᄑ ᄑstirredᄑ and ᄑstraight up.ᄑ Marcus lays out the most common back bar beverages and explains their makeup and use. Her to-the-point, no-nonsense style makes ᄑBartending Inside-Outᄑ one of the most easily read reference and learning tools available today. Youᄑll learn pouring techniques, responsible service and how-to maximize sales. ᄑBartending Inside-Outᄑ is complete with index, glossary and recipes.