Dennis Bakke was co-founder and eventually CEO of AES, a large energy company which grew to over $8 billion in annual revenue and over 40,000 employees. Bakke's Joy at Work is in part, a CEO memoir, as it chronicles AES's growth, complete with anecdotes about boardroom confrontations, employee relations, and new openings of production facilities. Joy at Work goes beyond the standard business tale, though: Bakke believes in moral values as ends in themselves, as opposed to means towards the end of greater financial return, and he's not afraid to say it.

A number of authors in recent years have made the case that companies which embody humanistic values, and which nurture uplifting cultures, come to house happier, more productive employees. "Values" should be embraced, the argument goes, because they lead to better business results. Bakke shuns such thinking. He wants "values" for values' sake--because he believes they are an integral part of the human experience, and one that daily work should incorporate. He argues that financial return is only one good alongside others. As Bakke writes at one point in Joy at Work: "Why should enriching shareholders be more important than producing quality products and selling them to customers at fair prices?"

Readers who start off sympathetic to Bakke's worldview will likely enjoy Bakke's book. "Joy at Work" is situated perfectly within values-led business literature, alongside books like Howard Schultz’s Pour Your Heart Into It, the Body Shop's Anita Roddick (Take It Personally) and Ben & Jerry's Double Dip, by the ice-cream guys. Joy at Work provokes questions and warrants a read, if, for no reason other than its impressive string of blurbs from friends of the author: Everyone from President Bill Clinton to Seattle Seahawks coach Mike Holmgren vouches for Bakke and his gospel. --Peter Han


From Publishers Weekly
Bakke cofounded international energy giant AES in 1981 and was its president and CEO from 1994 to 2002. This memoir-cum-inspirational business book has an everything-but-the-kitchen-sink feel; in relaxed, roundabout prose, Bakke tells of his first work experience (chasing cows to the barn for milking at age five), his schooling, his friendships and partnerships, and how it all coalesced into a philosophy of work that puts employee satisfaction ahead of profit as a company's goal—a frightening thing for most managers. Bakke believes worker autonomy and self-determination to be the straightest path to success. Most of the book takes AES as a case study; his matter-of-fact descriptions of the Houston power plant's experience with "honeycombing"—or transition to egalitarian, collective self-supervision, including spending—or of humility as a managerial necessity, are genuinely inspiring, though job elimination is involved in the transitions he proposes. Bakke argues that his values and techniques did, in fact, lead to profit (until, he says, the energy industry scandals of the past few years), but that profit is not the point of work. While most managers would not dream of experimenting with Bakke's ideas, they will find it difficult to deny their potential. 22-city author tour.(Mar. 8)Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.


President Bill Clinton
"A timely and inspiring book that challenges us to rethink the purpose of business in society."


Jack Kemp, former HUD secretary and vice presidential
"A must-read book for anyone who wants to make work fun."


Mike Holmgren, coach of the Seattle Seahawks
"Dennis Bakke’s book is a ‘coaching manual’ on how to make fun and success synonymous in the workplace."


Peter Block, author of Stewardship
"Joy at Work is simply the best book I have ever read about integrating human values and economic success."


Chuck Colson, founder of Prison Fellowship Ministries
"This book provides valuable ideas for leaders who wish to build or strengthen organizations using sound principles."


Book Description
Imagine a company where people love coming to work and are highly productive on a daily basis. Imagine a company whose top executives, in a quest to create the most "fun" workplace ever, obliterate labor-management divisions and push decision-making responsibility down to the plant floor. Could such a company compete in today’s bottom-line corporate world? Could it even turn a profit? Well, imagine no more. In Joy at Work, Dennis W. Bakke tells the true story of this extraordinary company—and how, as its co-founder and longtime CEO, he challenged the business establishment with revolutionary ideas that could remake America’s organizations. It is the story of AES, whose business model and operating ethos –"let’s have fun"–were conceived during a 90-minute car ride from Annapolis, Maryland, to Washington, D.C. In the next two decades, it became a worldwide energy giant with 40,000 employees in 31 countries and revenues of $8.6 billion. It’s a remarkable tale told by a remarkable man: Bakke, a farm boy who was shaped by his religious faith, his years at Harvard Business School, and his experience working for the Federal Energy Administration. He rejects workplace drudgery as a noxious remnant of the Industrial Revolution. He believes work should be fun, and at AES he set out to prove it could be. Bakke sought not the empty "fun" of the Friday beer blast but the joy of a workplace where every person, from custodian to CEO, has the power to use his or her God-given talents free of needless corporate bureaucracy. In Joy at Work, Bakke tells how he helped create a company where every decision made at the top was lamented as a lost chance to delegate responsibility—and where all employees were encouraged to take the "game-winning shot," even when it wasn’t a slam-dunk. Perhaps Bakke’s most radical stand was his struggle to break the stranglehold of "creating shareholder value" on the corporate mind-set and replace it with more timeless values: integrity, fairness, social responsibility, and, above all, fun. And Bakke doesn’t shrink from describing the assault on his leadership when AES was sucked into the Enron downdraft and faced a plunging stock price. At this moment of crisis, influential colleagues and directors distanced themselves from the values that had made AES one of the most celebrated companies in the world. Joy at Work offers a model for the 21st-century company that treats its people with respect, gives them unprecedented responsibility, and holds them strictly accountable—because it’s the right thing to do, not just because it makes good business sense. More than any book you’ve ever read, Dennis Bakke’s Joy at Work will force you to question everything you thought you knew about corporate success.


About the Author
DENNIS W. BAKKE was raised in Saxon, Washington, and graduated from the University of Puget Sound, Harvard Business School, and the National War College. He co-founded The AES Corporation in 1981 and served as its president and CEO from 1994 to 2002. He is now president and CEO of Imagine Schools, a company that operates elementary and secondary (K-12) charter schools in 10 states. He and his wife, Eileen, live in Arlington, Virginia.

SYNOPSIS

Imagine a company where people love coming to work and are highly productive on a daily basis. Imagine a company whose top executives, in a quest to create the most "fun" workplace ever, obliterate labor-management divisions and push decision-making responsibility down to the plant floor. Could such a company compete in today's bottom-line corporate world? Could it even turn a profit?

Well, imagine no more. In Joy at Work, Dennis W. Bakke tells the true story of this extraordinary company-and how, as its co-founder and longtime CEO, he challenged the business establishment with revolutionary ideas that could remake America's organizations. It is the story of AES, whose business model and operating ethos -"let's have fun"-were conceived during a 90-minute car ride from Annapolis, Maryland, to Washington, D.C. In the next two decades, it became a worldwide energy giant with 40,000 employees in 31 countries and revenues of $8.6 billion.

It's a remarkable tale told by a remarkable man: Bakke, a farm boy who was shaped by his religious faith, his years at Harvard Business School, and his experience working for the Federal Energy Administration. He rejects workplace drudgery as a noxious remnant of the Industrial Revolution. He believes work should be fun, and at AES he set out to prove it could be. Bakke sought not the empty "fun" of the Friday beer blast but the joy of a workplace where every person, from custodian to CEO, has the power to use his or her God-given talents free of needless corporate bureaucracy. In Joy at Work, Bakke tells how he helped create a company where every decision made at the top was lamented as a lost chance to delegate responsibility-and where all employees were encouraged to take the "game-winning shot," even when it wasn't a slam-dunk.

Perhaps Bakke's most radical stand was his struggle to break the stranglehold of "creating shareholder value" on the corporate mind-set and replace it with more timeless values: integrity, fairness, social responsibility, and, above all, fun. And Bakke doesn't shrink from describing the assault on his leadership when AES was sucked into the Enron downdraft and faced a plunging stock price. At this moment of crisis, influential colleagues and directors distanced themselves from the values that had made AES one of the most celebrated companies in the world.

Joy at Work offers a model for the 21st-century company that treats its people with respect, gives them unprecedented responsibility, and holds them strictly accountable-because it's the right thing to do, not just because it makes good business sense. More than any book you've ever read, Dennis Bakke's Joy at Work will force you to question everything you thought you knew about corporate success.

DENNIS W. BAKKE was raised in Saxon, Washington, and graduated from the University of Puget Sound, Harvard Business School, and the National War College. He co-founded The AES Corporation in 1981 and served as its president and CEO from 1994 to 2002. He is now president and CEO of Imagine Schools, a company that operates elementary and secondary (K-12) charter schools in 10 states. He and his wife, Eileen, live in Arlington, Virginia.

FROM THE CRITICS

Publishers Weekly

Bakke cofounded international energy giant AES in 1981 and was its president and CEO from 1994 to 2002. This memoir-cum-inspirational business book has an everything-but-the-kitchen-sink feel; in relaxed, roundabout prose, Bakke tells of his first work experience (chasing cows to the barn for milking at age five), his schooling, his friendships and partnerships, and how it all coalesced into a philosophy of work that puts employee satisfaction ahead of profit as a company's goal--a frightening thing for most managers. Bakke believes worker autonomy and self-determination to be the straightest path to success. Most of the book takes AES as a case study; his matter-of-fact descriptions of the Houston power plant's experience with "honeycombing"--or transition to egalitarian, collective self-supervision, including spending--or of humility as a managerial necessity, are genuinely inspiring, though job elimination is involved in the transitions he proposes. Bakke argues that his values and techniques did, in fact, lead to profit (until, he says, the energy industry scandals of the past few years), but that profit is not the point of work. While most managers would not dream of experimenting with Bakke's ideas, they will find it difficult to deny their potential. 22-city author tour. (Mar. 8) FYI: PVG is a Seattle press founded in 2004 by Mark Pearson; Joy at Work is his second title. Copyright 2005 Reed Business Information.

WHAT PEOPLE ARE SAYING

Jeffrey Pfeffer

Joy at Work is a remarkable book about a remarkable company told by a remarkable man. For almost 20 years, AES defied most conventional management wisdom as it built a culture in which people were treated as adults, leaders were truly servant leaders, and fun was a core value that became actualized in the day-to-day lives of AES people, not something just hung on the wall to be talked about. The lessons of this journey are captured in a brilliantly written, frank, and honest account of the ups and the downs by Dennis Bakke. In a world in which fear often seems to have replaced fun, the search for profits has replaced the pursuit of purpose, conformity and following the crowd have replaced the courage to do the right thing and live by principles, and widespread corruption has replaced the conviction of ideals, this book offers both the recipe for a better way of organizing and being in an organization and the inspiration to try. Never has a book such as this been more needed, more important, or more welcome. — professor of organizational behavior, Stanford Graduate School of Business

Peter Block

Joy at Work is simply the best book I have ever read about integrating human values and economic success. Bakke has changed the nature of the game of business forever. The book is an answer to our cynicism and materialism and to the loss of faith in our leaders. It is required reading for all who are in a leadership position, are studying leadership, or know someone who is doing either. — author of Stewardship and The Answer to How Is Yes

Chuck Colson

The idea of creating a workplace in which everyone maximizes his or her God-given potential and serves the community is a strong biblical principle. This book provides valuable ideas for leaders who wish to build or strengthen organizations using sound spiritual principles: service, integrity, and social responsibility. Dennis Bakke knows firsthand what it is to put these truths to work. — founder of Prison Fellowship Ministries

Jack Kemp

A must-read book for anyone who wants to make work fun. — former HUD secretary and vice presidential candidate