y
Roger Rule's "Franchise Redbook" provides a wealth of practical information about franchising along with company statistics in an easy-to-use and understand format. This book should be a big help for those who are exploring franchising for the first time or to those who wish to add to their library of franchise reference materials.


Book Description
Get all the franchise details and statistics you need from a single source. Research or locate information on 1200 existing franchises in 142 categories. Determine the best franchise opportunity for you. The Franchise Redbook is an easy-to-use reference offering information on franchises in the United States and Canada that have continuing plans for expansion. Organized listings make it easy to compare one franchise against its competitors without having to flip pages back and forth. Use information to do market analysis, prepare marketing plans, complete a business plan or prepare contact lists.


About the Author
Roger C. Rule is a graduate of the University of Missouri and a published author of other authoritative books such as "No Money Down Financing for Franchising" and "Rule Book of Business Plans for Startups". After the U.S. Army, he started a real estate development business during the 1970s becoming a self-made millionaire in four years. Slowed by the recession in the 1980s, Rule rebounded six-fold in the decade that followed. He became interested in franchising when he married his wife--a real estate broker, and together they owned a Century-21 franchise in California until retiring to Hawaii, where Rule continues to pursue his first love of writing.

SYNOPSIS