Click Here explains how to use fundamental design principles to effectively communicate on the Web. Using step-by-step instructions and helpful illustrations, the authors acquaint readers with design techniques and explain how these classic principles relate to Web design. Throughout Click Here's attractive pages, you will learn how to get visitors past your home page and into your site--and keep them there. The book also discusses critical Web concepts, such as browser and platform compatibility and browser-safe colors, and uses real Web examples to teach you how to create Web graphics and animated GIFs. Brief reviews of some of today's advanced Web technologies--Advanced HTML, JavaScript, Java applets, and Macromedia Shockwave--are also included.
From Book News, Inc.
Introduces design principles for creating Web sites, with emphasis on creating strategic, targeted visual communication for attracting and keeping viewers. Topics include cross-platform and cross-browser incompatibility problems as they relate to Web design, color and file-size considerations, major software for creating sites, and creativity in Internet advertising, with step-by-step instructions for creating Web graphics and animated GIFs. Includes color illustrations. For those with some experience making Web sites. Book News, Inc.®, Portland, OR
Book Description
Click Here is a tutorial and guide to solving fundamental problems of website design. Written by an award-winning website designer, Click Here presents an expert's unique point of view on successful Web design, and teaches readers through hands-on tutorials how to think about and implement these designs. Expert advice is given to Web design issues such as color, file size limitations, animation, load time, and looping restrictions. The tutorials will demonstrate how to use popular design tools, Photoshop, Illustrator, Gif Builder, etc., to arrive at a creative Web communication.
From the Back Cover
Click Here is a tutorial and guide to solving fundamental problems of website design. Written by an award-winning website designer, Click Here presents an expert's unique point of view on successful Web design, and teaches readers through hands-on tutorials how to think about and implement these designs. Expert advice is given to Web design issues such as color, file size limitations, animation, load time, and looping restrictions. The tutorials will demonstrate how to use popular design tools, Photoshop, Illustrator, Gif Builder, etc., to arrive at a creative Web communication.
Click Here FROM THE PUBLISHER
Click here introduces fundamental, timeless design principles and creative visual communication techniques that enable readers to create compelling web sites - without having to rely on technology to make the site interesting. Click here takes you beyond "cool," "hip," and "killer" and shows how conceptual, strategic, targeted visual communication can be used to create web sites that bring users back time and again. This valuable guide features a philosophical approach to web design - building on foundations and emphasizing creativity and utility. Rather than focusing on the "how-to's," click here covers the "why-to's" - and serves as a priceless reference long after the technologies involved are obsolete.
Art & Photography
Book Info
