From Publishers Weekly
In this intriguing, readable business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employeesi n the struggle involve the reader; and thankfully the authors' economic models, including a game with match sticks and bowls, are easy to understand. Although some characters are as anonymous as the goods manufactured in the factory, others ring true. In addition, the tender story of Alex and his wife's separation and reconciliation makes a touching contrast to the rest of the book. Recommended for anyone with an interest in the state of the American economy. Copyright 1986 Reed Business Information, Inc.

From Library Journal
Alex Rogo manages a failing manufacturing plant, and his marriage is on shaky ground due to his long work hours. When his district manager tells him that profits must increase or the plant will be closed, Alex realizes he needs help. He turns to Jonah, a former professor, whom Alex discovers is now a management consultant (although Jonah's field is physics). With the help of the enigmatic Jonah and the plant staff, Alex turns the plant around while at the same time abandoning many management principles he previously thought were ironclad. This multivoiced presentation is lively and interesting and offers food for thought for managers in any field. The performances are natural and unaffected, with sound effects to enhance the illusion of reality. Although it is a novel, this title is more appropriate for business collections.- Melody A. Moxley, Rowan P.L., Salisbury, N.C.Copyright 1993 Reed Business Information, Inc.

The Economist
"A survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal."

From AudioFile
In a business text disguised as a novel, a remarkable cast of actors dramatizes a fascinating tale of discovery and redemption. In the story, the manager of a troubled plant learns from a mathematician turned consultant that many of his management practices and economic assumptions are faulty. After he retools his thinking, he convinces everyone else at the factory to get with the new program. The story's flow is slowed by extraneous dialogue and subplots, but it's still a good story and a captivating format for serving up the author's message--that businesses weighed down by archaic habits can be wildly profitable when fresh mathematical methods are implemented with courageous persistence. T.W. © AudioFile 2001, Portland, Maine-- Copyright © AudioFile, Portland, Maine

ANNOTATION

This book, which introduces the Theory of Constraints, is changing how America does business. The Goal is a gripping, fast-paced business novel about overcoming the barriers to making money.

FROM THE PUBLISHER

Over 2 million copies sold! Used by thousands of companies and hundreds of business schools! Required reading for anyone in the Theory of Constraints. This book, which introduces the Theory of Constraints, is changing how America does business. The Goal is a gripping, fast-paced business novel about overcoming the barriers to making money. You will learn the fundamentals of identifying and solving the problems created by constraints. From the moment you finish the book you will be able to start successfully addressing chronic productivity and quality problems.

SYNOPSIS

Over 2 million copies sold! Used by thousands of companies and hundreds of business schools! Required reading for anyone in the Theory of Constraints. This book, which introduces the Theory of Constraints, is changing how America does business. The Goal is a gripping, fast-paced business novel about overcoming the barriers to making money. You will learn the fundamentals of identifying and solving the problems created by constraints. From the moment you finish the book you will be able to start successfully addressing chronic productivity and quality problems.

About the Author:

One of the world￯﾿ﾽs most sought after business leaders ￯﾿ﾽ author and educator, Dr. Eli Goldratt. Eli Goldratt had been described by Fortune Magazine as a ￯﾿ﾽguru to industry￯﾿ﾽ and by Business Week as a ￯﾿ﾽgenius.￯﾿ﾽ His charismatic, stimulating, yet sometimes unconventional style has captured the attention of audiences throughout the world. Eli is a true thinker who provokes others to think.

Eli Goldratt is the creator of the Theory of Constraints (TOC) and is the author of 8 books, including the business best sellers The Goal, It￯﾿ﾽs Not Luck, and Critical Chain. Goldratt￯﾿ﾽs Theory of Constraints is used by thousands of companies, and is taught in hundreds of colleges, universities, and business schools. His books have sold over 3 million copies and have been translated into 23 languages. Goldratt￯﾿ﾽs fascinating work as an author, educator and business pioneer had resulted in the promulgation of TOC into many facets of society and has transformed management thinking throughout the world.

FROM THE CRITICS

Economist

A survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal.

Business Week

Goldratt￯﾿ﾽs system, in essence, forces production managers and workers alike to coordinate their work-with an underlying principle in mind: that ￯﾿ﾽbottlenecks￯﾿ﾽ￯﾿ﾽare what ultimately constrain the manufacturing environment.

Fortune Magazine

Like Mrs. Fields and her cookies, The Goal was too tasty to remain obscure. Companies began buying big batches and management schools included it in their curriculums.

Success Magazine

Goal readers are now doing the best work of their lives.

Harvard Business Review