The race was on! Could Glen Bell develop his own chain of Mexican fast-food stands before the competition beat him to it? Both Taco-Tia and El Taco had a head start, and other restaurants were beginning to test the concept. In 1962, Mr. Bell founded Taco Bell with an investment of $4,000. No financial institution would loan him money, so he borrowed from friends and relatives. The author lays down the full account of the man behind Taco Bell, a company that today serves 50 million Mexican meals daily, operates in 16 countries, and is now nearly a 5-billion dollar chain.