Book Description
Written by one of the world's best-known speakers — over 2 million people have heard Brian Tracy speak and over 1.5 million have purchased his audio and video programs — Be a Sales Superstar presents 21 of the most important principles for sales success discovered by the author during a 30-year career. Each of these strategies is time- and field-tested to boost sales and ensure success. Using his personal story as a springboard, Tracy emphasizes the importance of thinking seriously and consistently about the goal and how to achieve it; the necessity of selling optimism along with a good product; and recognizing how crucial high self-esteem is to success. Offering readers a wealth of practical, proven advice on becoming top-notch in the field, the book's chapters include "Become Brilliant on the Basics" and "Use Educational Selling with Every Customer."


About the Author
Brian Tracy is one of the top management consultants, trainers and speakers in the world. He addresses many thousands of managers in corporations large and small, all over the world, each year, on the subjects of strategy, management, personnel selection, hiring, firing and motivating people. Brian Tracy has written 16 books and produced more than 300 audio and video programs, some of which have been translated into as many as 20 languages and are offered in 38 countries. He speaks four languages and has spoken on management subjects in 23 countries. His video based training programs are attended by thousands of individuals in some of the biggest companies in the world (International Paper, Chevron, Bell Atlantic, A. E. DuPont, Apple, Royal Bank of Canada, US Army, and hundreds of others).

FROM THE PUBLISHER