Book Description
Designed with Nike's trademark visually gripping graphics, Sole Provider: Thirty Years of NIKE Basketball is a collection of Nike hoop shoes and the subculture that surrounds them. Text by Slam magazine editor-at-large Robert "Scoop" Jackson, Sole Provider gives the inside story of NIKE Basketball - from its inception in 1972 to its incredible success as the basketball brand with over 60% market share. Featuring anecdotal facts and figures, inside interviews with NBA players, Nike footwear designers, musicians, and other pop-culture notables, Sole Provider showcases the historical context of the game with exclusive images from Nike's archives: posters, print advertisements, commercial stills, behind-the-scenes footage, NBA photos, and never-before-published images. Features spreads that illustrate the development of the most pivotal shoes during this period, as well as interviews with designers and drawings of their prototypes; Features the key shoes and the players associated with them including: The Blazer (George "Iceman" Gervin), The Bruin (Moses Malone), The Air Force I (Michael Ray Richardson), The Air Jordan (Michael Jordan), The Alpha Force (Charles Barkley), and many more. Features never-before-published images - as well as insights - from the Nike archives of iconic NBA players including Moses Malone, Patrick Ewing, Michael Jordan, Charles Barkley, and Jason Kidd, among others. Features still from famous advertising campaigns by Wieden & Kennedy featuring Nike alumni including Spike Lee, Bugs Bunny, Steve Martin, Godzilla, and Lil' Penny, among others. Index pages provide an at-a-glance look at all the shoes produced. Features a chronological history of the Nike and NBA partnership over three decades. Features the WNBA (Women's National Basketball Association.)

About the Author
Robert "Scoop" Jackson is the editor-at-large at Slam magazine.

FROM OUR EDITORS

Anyone who's ever worn a stylish pair of Nike basketball shoes or enjoyed the colorful and trendsetting television commercials the company has produced will thoroughly enjoy this illustrated look back at the thirty-year history of this immensely popular merchandise. It's guaranteed to excite the hoops lover in you!

FROM THE PUBLISHER

Designed with NIKE's trademark visually gripping graphics, SOLE PROVIDER: THIRTY YEARS OF NIKE BASKETBALL is a collection of NIKE hoop shoes and the subculture that surrounds them.

With text by Slam magazine editor-at-large Robert "Scoop" Jackson, SOLE PROVIDER gives the inside story of NIKE basketball-from its inception in 1972 to its incredible success as the basketball brand with over 60% market share.